Start2025

Annual files: 2025

Why is understanding the consumer profile so important?

Harold Matsumoto - 0
It is no secret to anyone that markets are becoming increasingly competitive and dynamic. This means that for a business, in any area...

Storytelling: how to master an ancient art to engage the audience in the digital world?

This is André Carvalho. - 0
Telling stories is an ancient skill as old as fire and as essential as laughter and tears. Since the times of the caves,...

AI in e-commerce: 5 tips to sell more during the final stretch of Valentine's Day

E-Commerce Update - 0
During the week of Valentine's Day, celebrated on June 12th, Brazilian e-commerce is expected to record one of its sales peaks on...

Delivery Arraiá: how the delivery sector can prepare for the high demand during São João

E-Commerce Update - 0
The global delivery market is expected to reach $1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil...

Specialist offers 7 tips to unlock the mind and unleash business growth

E-Commerce Update - 0
Overcoming obstacles, staying focused amidst pressures, and achieving bold goals require more than discipline or talent. For Fernanda Tochetto, psychologist, mentor...

Small businesses adopt artificial intelligence to increase productivity and scale sales

E-Commerce Update - 0
In a market that demands quick responses, personalization, and data-driven decisions, innovation is no longer a competitive advantage — and has become...

Startup invests R$ 2 million and expands AI operations with solutions that automate bureaucracies and use voice to strengthen conversions in the real estate market

E-Commerce Update - 0
A Plaza, a startup that is transforming the real estate market through AI agents, has just announced the launch of Maya ADM, a virtual assistant...

AI will not be able to replace human labor in the daily operations of companies, says HR expert

E-Commerce Update - 0
Amid the rapid growth of artificial intelligence (AI) in the corporate environment, anxiety among professionals about the future of work is also increasing....

Data + AI Summit 2025: main announcements and news

E-Commerce Update - 0
Today, June 11th, Databricks, a data and AI company, announced several new features at the 20225 edition of the Data + AI Summit, the company's event...

Retention is the main thermometer of digital efficiency, says expert

E-Commerce Update - 0
Less than 4% of users remain active on an app 30 days after installation. The dice, alarming, reveals the main challenge faced today...
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