Start2025

Annual files: 2025

The beauty market is expected to accumulate revenue of over R$5 trillion by 2030.

E-Commerce Update - 0
According to a survey by Zion Market Research, the global beauty and personal care products market is expected to jump from $520.98 billion...

Red Hat and Oracle expand collaboration to accelerate hybrid cloud transformation

E-Commerce Update - 0
Looking to eliminate barriers to hybrid cloud adoption, Red Hat and Oracle have just expanded their strategic alliance. This new effort...

5 marketing lessons from campaigns that went viral

E-Commerce Update - 0
When it comes to viral campaigns, more than just numbers with many "zeros" on social media are involved. There is a strategy beyond the...

Mastercard launches new version of consumer spending indicator in retail in Brazil

E-Commerce Update - 0
Mastercard is launching a new version of SpendingPulse™ for Brazil. SpendingPulse™ is a platform that provides estimates and insights about activity...

Valentine's Day drives online activity and live shopping promises to boost the date

E-Commerce Update - 0
The fourth highest sales date in commerce since it was created in 1948 in Brazil, Valentine's Day promises to generate more than...

AI is changing the way SEO strategies are made

E-Commerce Update - 0
The integration of Artificial Intelligence (AI) into search engines is redefining the rules of the game for SEO professionals, who are faced with...

Why is understanding the consumer profile so important?

Harold Matsumoto - 0
It is no secret to anyone that markets are becoming increasingly competitive and dynamic. This means that for a business, in any area...

Storytelling: how to master an ancient art to engage the audience in the digital world?

This is André Carvalho. - 0
Telling stories is an ancient skill as old as fire and as essential as laughter and tears. Since the times of the caves,...

AI in e-commerce: 5 tips to sell more during the final stretch of Valentine's Day

E-Commerce Update - 0
During the week of Valentine's Day, celebrated on June 12th, Brazilian e-commerce is expected to record one of its sales peaks on...

Delivery Arraiá: how the delivery sector can prepare for the high demand during São João

E-Commerce Update - 0
The global delivery market is expected to reach $1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil...
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