Start2025

Annual files: 2025

Brazilians seek mental balance and value breaks supported by companies, study shows

E-Commerce Update - 0
In a scenario of excessive stimuli and accelerated routines, the desire for mental balance has made travel much more than leisure,...

Planejar and Ade Sampa promote free financial education workshops for entrepreneurs

E-Commerce Update - 0
A Planejar (Brazilian Association of Financial Planning), in partnership with the São Paulo Development Agency (Ade Sampa), linked to the Municipal Secretariat of Development...

Pague Menos and Extrafarma are nominated for the Reclame Aqui Award 2025

E-Commerce Update - 0
The Pague Menos and Extrafarma pharmacy chain, the second largest retail pharmacy network in the country, was nominated for the Reclame Aqui Award 2025 in...

The beauty market is expected to accumulate revenue of over R$5 trillion by 2030.

E-Commerce Update - 0
According to a survey by Zion Market Research, the global beauty and personal care products market is expected to jump from $520.98 billion...

Red Hat and Oracle expand collaboration to accelerate hybrid cloud transformation

E-Commerce Update - 0
Looking to eliminate barriers to hybrid cloud adoption, Red Hat and Oracle have just expanded their strategic alliance. This new effort...

5 marketing lessons from campaigns that went viral

E-Commerce Update - 0
When it comes to viral campaigns, more than just numbers with many "zeros" on social media are involved. There is a strategy beyond the...

Mastercard launches new version of consumer spending indicator in retail in Brazil

E-Commerce Update - 0
Mastercard is launching a new version of SpendingPulse™ for Brazil. SpendingPulse™ is a platform that provides estimates and insights about activity...

Valentine's Day drives online activity and live shopping promises to boost the date

E-Commerce Update - 0
The fourth highest sales date in commerce since it was created in 1948 in Brazil, Valentine's Day promises to generate more than...

AI is changing the way SEO strategies are made

E-Commerce Update - 0
The integration of Artificial Intelligence (AI) into search engines is redefining the rules of the game for SEO professionals, who are faced with...

Why is understanding the consumer profile so important?

Harold Matsumoto - 0
It is no secret to anyone that markets are becoming increasingly competitive and dynamic. This means that for a business, in any area...
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