Start2025

Annual files: 2025

CRO Marketing: how does this strategy increase companies' profits?

Renato Sobrinho - 0
CRO (Conversion Rate Optimization) is a strong marketing strategy that helps companies understand the barriers that lead to a decline in...

Prime Video Announces Acquisition of Rights for Chaves and Chapolin

E-Commerce Update - 0
Prime Video announces today the agreement with Televisa Univision for the addition of the series Chaves and Chapolin to the Latin America catalog in the second half of the year. Except...

Insurance sales enter the retail scene to transform businesses

Tatiana Martins - 0
Retail is experiencing an era of convergence, where traditional and digital models not only compete but also inspire each other. The research "The Future...

The dangers in startup communities and how to avoid pitfalls

Fabiano Nagamatsu - 0
In recent years, startup and entrepreneurship communities have become pillars of innovation and networking, offering mentorship, resources, and valuable connections. However, as highlighted...

Credit Cards: what changes with the new digital security rules

E-Commerce Update - 0
Digital security has just gained new rules, and companies that process card data need to adapt. With the arrival of the version...

Companies adopt armies of AI with different personalities to improve customer experience

E-Commerce Update - 0
If, in the past, automated customer service was viewed with some distrust — robots that didn't understand questions or always gave the same answers...

AI agents show that artificial intelligence is already an operational reality

Fabio Seixas - 0
Artificial intelligence (AI) has ceased to be a futuristic promise and has become an operational reality, with AI Agents – intelligent systems that...

The true debate about AI: human supervision is indispensable

Marcelo Marchi - 0
The public debate about artificial intelligence (AI) often gets lost in extremes: the euphoria of total automation or the fear of replacement...

What is the secret to a successful brand? Specialist points to planning as the solution

E-Commerce Update - 0
Technology companies dominate the global brand value rankings. According to the Kantar BrandZ Global 2025 report, Apple (US$ 1.29 trillion), Microsoft...

The four biggest challenges startups face in accessing credit

E-Commerce Update - 0
In Brazil, where 99% of companies are small and medium-sized and account for more than half of formal employment, access to...
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