Annual archives: 2025

ESPM launches professional doctoral programs in consumer behavior and creative economy.

Aiming to provide flexibility for market professionals, ESPM, a leading school and authority in Marketing and Innovation focused on business, is launching two new programs this year...

The 3 main trends that will shape self-service in 2025

According to the Global Self Service Technology Market Size, Forecast 2023-2033 report, the self-service technology market is expected to register a Compound Annual Growth Rate (CAGR)...

A survey by Recovery indicates that half of the debt is related to credit cards. 

Recovery, a company within the Itaú Group and a national leader in the purchase and management of non-performing loans, currently manages a total of R$ 134 billion in loans...

Koin will invest R$ 30 million in an anti-fraud solution to expand in Brazil and Latin America by 2025.

In a globally expanding market, Koin, a fintech company specializing in simplifying digital commerce, will invest approximately R$ 30 million to advance...

Sustainable marketing: How to transform purpose into a value strategy

With environmental issues gaining increasing attention, sustainable marketing emerges as an opportunity for brands to align their values ​​with expectations...

The silver economy is growing: why hire professionals over 50?

The job market isn't just for young people. Even though the world's population is aging, improvements in quality of life...

Conscious personalization and retail media: The major marketing trends in 2025. 

With the advancement of technologies and the sophistication of digital tools, 2024 consolidated marketing practices marked by creative campaigns and innovative strategies. To...

Tips for starting the year with financial peace of mind.

With the arrival of 2025, many Brazilians are looking for ways to start the year with financial peace of mind, but how to create an efficient and effective financial plan...

Expert reveals how to scale businesses with technology and strategic pricing in 2025.

Scalability is one of the biggest goals for entrepreneurs seeking to expand their businesses. However, in sectors like accounting, where increasing clients...

Zapia launches reminder feature via WhatsApp.

In an increasingly digital and dynamic world, concentrating various tasks in a single application simplifies daily routines and improves productivity. Considering...
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