Annual archives: 2025

Technology, well-being, and eco-friendly products: trends and strategies for the electronics market in 2025.

The electronics market is undergoing a rapid transformation, driven by technological advancements and changes in consumer behavior. According to research...

Local influencers drive the growth of small businesses.

Entrepreneurs of all sizes and professionals in the field should pay attention to marketing trends for 2025. After all, significant changes are projected...

Payface at NRF 2025: AI, Organizational Transformation, and Integrated Journeys Guide the Future of Retail

NRF 2025 solidified its role as the largest global retail event, bringing together more than 40,000 attendees and 1,000 exhibitors in New York...

The challenge for brands amid the trivialization of purpose.

The rise and widespread adoption of the concept of purpose in the corporate world has been meteoric. What was once a process of searching for a unique identity and...

Influencers becoming brand partners and AI as a protagonist are among the marketing trends for 2025.

Entrepreneurs of all sizes and professionals in the field should pay attention to marketing trends for 2025. After all, significant changes are projected...

Brazil gained a new company every 5 seconds in October, reveals Serasa Experian.

In October 2024, 394,710 new CNPJs (Brazilian company tax IDs) were registered in the country, which is equivalent to an average of one new company every 5 seconds...

How to recruit outside of major urban centers?

Many believe that the best career opportunities are concentrated in large metropolitan areas. However, this isn't entirely true. Excellent jobs and careers can be found...

AWS re:Invent Recap: A deep dive into the technological innovations revealed in Las Vegas.

Amazon Web Services (AWS) invites you to participate in AWS re:Invent Recap, a free webinar exclusively for the Brazilian audience, which will take place...

Four retail trends presented at NRF 2025

Large events bring us important trends and insights. This time, NRF 2025, held at the Javits Convention Center in New York, showed that...

Key KPIs and metrics to maximize the potential of chatbots in businesses.

The implementation of chatbots is becoming increasingly common in companies seeking to automate processes and improve customer experience. However, to ensure...
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