Start2025

Annual files: 2025

Influencer marketing market has tripled since 2020 and is expected to reach $33 billion by 2025

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Influencer marketing continues to rise. According to a Statista survey, the global creator market is expected to generate $33 billion in 2025, a value...

Brazilian companies face pitfalls in internationalization; expert explains how to avoid them

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Expanding a business beyond national borders is, for many entrepreneurs, a natural step towards growth. However, internationalization demands more...

The Revolution of Multifunctional Artificial Intelligence in Business

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Artificial intelligence (AI) is establishing itself as an essential tool for transforming complex business processes. More than a technological trend, multifunctional AI...

Neogrid announces new Chief Technology Officer

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Neogrid, a technology and data intelligence ecosystem that develops solutions for supply chain management, announces the promotion of Diogo...

Mercado Livre launches "digital products" vertical and strengthens its presence in the gaming universe

E-Commerce Update - 0
Mercado Livre, the largest e-commerce platform in Latin America, announces the launch of the "Digital Products" vertical - a new business segment that allows the purchase of items...

Demand Planning with Artificial Intelligence is an ally of retail for strategic dates in the second half of the year

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As the second half of 2025 approaches, the retail sector is preparing for a marathon of major sales events...

Giassi Supermarkets bets on AI to optimize their logistics operation

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Giassi Supermarkets, one of the largest retail chains in Santa Catarina, found in technology a strategic ally to expand its logistical efficiency and enhance the consumer experience. With a turnover of...

At the national debut in Goiânia, 99Food offers discounts, free delivery, and coupons up to R$99

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From now on, the residents of Goiânia have a new way to order food — and it is exactly as many have always dreamed:...

5 strategies to turn experiences into brand loyalty

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Experiential marketing has been gaining ground among the most effective strategies for brands seeking to create genuine connections with their audience. More of...

Beyond the indicator: NPS analysis for response optimization, by Voith Paper

E-Commerce Update - 0
As a provider of solutions for paper mills worldwide, Voith Paper continuously seeks to promote the evolution of the customer experience it offers...
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