Start2025

Annual files: 2025

Influence marketing needs to finally put an end to the disguised exploitation model.

Rapha Avellar - 0
For a long time, a logic prevailed in the influence market: sending a product to a creator and waiting — almost always in a...

Mergers and Acquisitions: the packaging market is experiencing a good period for transactions

E-Commerce Update - 0
After registering a 14.89% increase in Gross Production Value (VBP) last year, reaching R$165.9 billion according to data from the Brazilian Association of...

IBM and Wimbledon launch new AI features for real-time fan engagement

E-Commerce Update - 0
The All England Lawn Tennis Club and IBM (NYSE: IBM) announced today new and enhanced digital experiences with AI technology for the Championship...

Why strengthening relationships with clients is just as important as acquiring new ones

E-Commerce Update - 0
In an increasingly competitive and digitalized global economy, strengthening relationships with customers becomes a strategic effort for any business.For reasons...

Cheers Startup announces nationwide expansion of its Benefits Club after reaching 2 million users on its university platform

E-Commerce Update - 0
Cheers takes another step towards establishing itself as a national reference in youth-oriented innovation. A startup, that was born in Curitiba...

4 reasons to use AI in sales

E-Commerce Update - 0
In recent years, artificial intelligence has proven to be a powerful ally for companies seeking to optimize their sales strategies and stand out...

The challenges and importance of e-commerce in Brazil

Ariane Abreu - 0
Brazilian e-commerce is experiencing a moment of maturity. According to data from Serasa Experian, 82% of national consumers make at least one...

International Micro and Small Business Day: how skilled labor drives opportunities

E-Commerce Update - 0
More than just a date on the calendar, International Micro and Small Business Day, celebrated on June 27th, emphasizes the importance of...

The end of generic advertising? AI Agency promises more relevant and effective ads

Caroline Mayer - 0
Artificial Intelligence has played a key role in the evolution of retail, especially in how companies connect with consumers. Recently,...

"Click for WhatsApp" generates significant results and real engagement

E-Commerce Update - 0
The days are gone when a good ad only needed to convince the customer to click, open a website, fill out a form, and that's it...
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