Annual archives: 2025

Hyperlocal retail trend: proximity and connectivity to attract customers.

Brazilians have experienced significant lifestyle changes in recent years, including the "urban exodus," which is the shift from traditional to traditional living...

Online retailer bets on the use of pheromones in its products.

Attracione, a perfume brand launched in November 2024, has distinguished itself as a sales leader on major e-commerce platforms, such as Mercado Livre.

DeepSeek and Alibaba: China and the US in the AI ​​race.

DeepSeek AI has proven it can challenge industry giants like OpenAI, Anthropic, and Google with the launch of the DeepSeek R1 and v3 models, which combine high...

3 key trends that CX professionals need to know for 2025

If you're responsible for customer experience at a company, you know how challenging it is to put together an annual plan full of effective strategies. It's...

Payment via chat stands out as the most effective method in e-commerce.

The shopping experience has never been so simple and efficient. Chat-based payment is changing the way businesses and consumers conduct transactions...

Strategic Onboarding: an opportunity for talent engagement and retention.

The start of a new employee's work journey is an important moment for both the company and the person taking on the new role...

Global executives face pressure to reduce cybersecurity spending.

New global research conducted by the IBM Institute for Business Value (IBV) and Palo Alto Networks has revealed that organizations face challenges in...

Vino Verace closes 2024 with 70% growth.

Cássio Poletto Cutulli and Nathan Donatti are overjoyed. The partners created Vino Verace in the midst of the pandemic, in 2020. Year after year, they...

Valentine's Day: Giuliana Flores predicts 20% growth.

Valentine's Day, celebrated on February 14th, is recognized as the Day of Love, a special opportunity to show affection to a loved one. However, this affection can...

Registration is now open for the 10th edition of the ABComm Award.

The Brazilian Association of Electronic Commerce (ABComm) announces the opening of registrations for the 10th edition of the ABComm Digital Innovation Award, which recognizes...
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