Start2025

Annual files: 2025

AI and personalization: how to balance innovation and responsibility

E-Commerce Update - 0
AI-driven personalization transforms the way we interact with digital products. With increasingly sophisticated algorithms, companies can offer experiences

mLabs launches free course to train professionals in social media

E-Commerce Update - 0
A mLabs, Brazilian social media management platform leader in Latin America, just launched the Social Media Pro, free online course aimed at

Digital advertising on connected TVs: the new strategic territory for brands and advertisers

E-Commerce Update - 0
The evolution of connected TVs (CTV) is reshaping the way content is consumed and transforming the landscape of digital communication. Differently from

Luft Logistics bets on Artificial Intelligence as a growth engine

E-Commerce Update - 0
The Luft Logistics ecosystem created the Luft Innovators, a cultural contest aimed at its more than 10,000 direct and outsourced employees. The goal is

Former Decolar president raises R$ 3 million for investment in the startup Recicla Lead

E-Commerce Update - 0
The Bahia startup Recicla Lead CRM secured financial support in negotiations with Bravo3, an investment fund specialized in leveraging resources to

Companies can reduce IT expenses without losing efficiency

E-Commerce Update - 0
In an increasingly dynamic and competitive business environment, the optimization of IT costs has become essential to ensure efficiency and sustainability

Rocket Lab boosts Beep Saúde's results in Apple Search Ads

E-Commerce Update - 0
A Rocket Lab, App Growth Hub is a multinational founded in 2019 and known for accelerating app growth, celebrates the results achieved with the

63% of Brazilians have at least one unused cell phone stored at home

E-Commerce Update - 0
There is an old working cell phone, but without use? This is a common situation in Brazil, where more than 90 million old devices remain

Zenvia and Stone announce partnership to streamline the consumer journey

E-Commerce Update - 0
The Zenvia, that enables companies to create personal experiences, enveloping and fluid throughout the customer journey, and Pay.me, complete solution from Stone

Deciphering the modern consumer: how AI can (and should) go beyond superficial personalization

Eduardo Ribeiro - 0
Consumption habits are constantly changing, accelerated by technological advancement. In this context, retail also gained new tools to keep up with the pace, following tracks
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