Annual archives: 2025

Urban transforms urban chaos into a commercial trigger in e-commerce. 

After challenging men to face the unpredictable aspects of daily city life, Urban launches the second phase of...

Black Friday 2025 will be the most social in history: social media takes center stage in sales.

With Black Friday 2025 approaching next Friday, social media has ceased to be merely a promotional showcase and has transformed into a true...

PneuStore increases sales and average order value with CRMBonus solution.

PneuStore, the largest tire e-commerce site in Brazil with over 3 million monthly visits, needed to resolve a significant bottleneck in the customer journey...

How D2C balances the profitability of online retailers on Black Friday

During the month of November, online SMEs organize themselves for the biggest sales event of the year: Black Friday. On this day, stores...

How Retail Media Transforms Black Friday into Real Results

In a scenario where the consumer journey is increasingly digital and fragmented, Retail Media is establishing itself as the main strategy...

Battery manufacturer invests in new e-commerce platform for portable energy solutions for the residential, commercial, and mobility markets.

Powersafe, a Brazilian manufacturer of batteries and power systems, officially launches an online store in Brazil for portable storage and backup models...

Black Friday 2025: Generative AI drives retail, but requires protection to avoid security breaches.

Black Friday is one of the most coveted dates for retailers and represents a peak in personal data traffic. This significant increase makes...

"Without quality data, there is no intelligent AI," warns Red Hat vice president.

The race to adopt and implement artificial intelligence (AI) is accelerating, but not all organizations are ready to transform the technology into a competitive advantage.

Black Friday becomes a battle for attention: technology decides who wins over the consumer.

Black Friday has ceased to be just a day of aggressive discounts and has become a decisive moment for Brazilian retail. For...

E-Commerce 2025: China leads and Brazil rises in the global Top 10.

Global e-commerce reaffirms its growth trajectory in 2025, driven by the digitalization of consumption and technological innovations that redefine the experience of...
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