Annual files: 2025

Generative artificial intelligence has arrived in an overwhelming way, sparking curiosity, raising doubts, and in many cases, causing fears. For those working in retail and e-commerce, the challenge is even greater: how to incorporate technology into daily life without compromising creativity, strategy, or data security?The answer may lie precisely in understanding AI not as a threat, but as...

Influencer marketing should stop being a creative gamble and become a strategic, measurable, data-driven channel. This is...

Live commerce has been gaining ground in Brazilian marketplaces and has now jumped with the launch of TikTok Shop in Brazil. Many integrators of...

Seventy-five percent of new analytics content will be contextualized for intelligent applications through Generative Artificial Intelligence (GenAI) by 2027, enabling a combinable connection...

Equifax BoaVista data shows a 7.34% increase in fraud attempts in May 2025 compared to April of the same year. No...

LOI, a consultancy specializing in influencer marketing, and InstitutoZ, from Trope, a consultancy focused on Generation Z and Alpha, presented a new strategic approach to...

A groundbreaking study conducted by GH Brandtech shows that ChatGPT is already functioning as an active acquisition channel in Brazilian retail. Between January...

At a time when cyber risk has become one of the greatest threats to organizations, E-Comply — a joint venture formed by ESCS...

Magalu has just launched the "Mid-Year Sale," a new promotional campaign offering products with up to 50% off. Until...

Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, recorded a 110% increase in the rate...