Start2025

Annual files: 2025

"Click for WhatsApp" generates impressive results and real engagement

E-Commerce Update - 0
The days are gone when a good ad only needed to convince the customer to click, open a website, fill out a form, and that's it...

Intelligent automation becomes a 24-hour 'salesperson' for companies

E-Commerce Update - 0
If someone had said a few years ago that WhatsApp would become the main sales channel for Brazilian companies, many would say it was an exaggeration....

Virtual and augmented reality: how can companies successfully explore them?

Renan Cardarello - 0
Virtual reality (VR) and augmented reality (AR) glasses are not recent concepts. Still, several brands do not bet on the power that...

Amazon Brazil announces expansion of the FBA program operation – Amazon Logistics in its Distribution Centers and reduces logistics fees for sellers...

E-Commerce Update - 0
Amazon Brazil announces today a major expansion plan for its operations in the country: by the end of 2025, the FBA program –...

iFood campaign mobilizes donations to expand access to Maratona Tech 2025

E-Commerce Update - 0
Until June 26, iFood users can participate in the country's largest educational mobilization, supporting the Tech Marathon 2025 donation campaign,...

Magalu announces André Palme as head of Estante Virtual

E-Commerce Update - 0
Magalu announces André Palme as head of Estante Virtual, a marketplace that connects readers to second-hand bookstores and bookstores across Brazil. The executive...

Brazilian AI that adapts speech style to each person's profile and is successful in 70 countries draws attention at CMO...

E-Commerce Update - 0
Those who attended the CMO Summit 2025, on June 25 and 26 in São Paulo, realized that the future of marketing has already arrived,...

Wigoo boosts brands on the new TikTok Shop

E-Commerce Update - 0
Wigoo, a marketing and technology agency, announces its role as a strategic partner for brands looking to operate on the new TikTok Shop. Newly arrived at...

Sul reached nearly 560,000 fraud attempts in the first quarter of 2025, reveals Serasa Experian

E-Commerce Update - 0
The Southern region recorded 559,236 fraud attempts in the first quarter of 2025, accounting for 16.1% of the national total and an average growth...

Increase in digital threats drives Brazilian companies to adopt ISO 27001

E-Commerce Update - 0
It is already known that Brazil is currently facing – with a low probability of any future change – an escalation of cyber threats, with...
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