Start2025

Annual files: 2025

API management and system and data integration brings a 50% reduction in project development time

E-Commerce Update - 0
The API (Application Programming Interface) market is experiencing a moment of accelerated expansion. These tools are essential for integrating systems, acting as

Digital interactions: How to create empathy using AI

E-Commerce Update - 0
Artificial intelligence has brought significant leaps in customer service. Automation streamlines processes, but also brings the challenge of how to maintain the

Five trends that are shaping pet food in 2025

E-Commerce Update - 0
The pet food industry is reaching 2025 undergoing a deep reformulation process, driven by geopolitical crises, climate change and transformations in

Reputation-Led Growth and the monetization of reputation by B2B startups

Silas Colombo - 0
In recent years, the way B2B startups grow has changed drastically. The increase in customer acquisition cost (CAC), the saturation of the

Emotional marketing: how this connection can increase companies' sales

Márcia Assis - 0
How many times have you been moved by a marketing campaign? People connect with people, something that is increasingly present in the

PCI compliance rules and e-commerce need a higher level of security

E-Commerce Update - 0
Digital security has just gained new rules and companies that process card data need to adapt. With the arrival of the version

Algorithmic biases are a challenge for companies in incorporating AI

E-Commerce Update - 0
Artificial Intelligence (AI) is often seen as a revolutionary technology, capable of providing efficiency, precision and opening new strategic opportunities. However, ao passo

Companies with women in leadership grow 21% more, say research

E-Commerce Update - 0
The presence of women in the labor market has been growing and, with her, the prominence of women in strategic areas. In the technology sector, yet

Brand x Consumer: who sets the rules now

Renan Cardarello - 0
In recent years, it was possible to see a growing increase in the purchasing decision power of consumers for various types of products, more selective

PagBank is recognized once again by Forbes Magazine as one of the Best Banks in the World

E-Commerce Update - 0
PagBank, complete digital bank in financial services and payment methods, is recognized as one of the best banks in the world by the "World’s Best" ranking
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