Start2025

Annual files: 2025

Payface at NRF 2025: AI, Organizational Transformation and Integrated Journeys Drive the Future of Retail

E-Commerce Update - 0
The NRF 2025 solidified its role as the world's largest retail event, bringing together over 40,000 participants and 1,000 exhibitors in New...

The challenge for brands amid the trivialization of purpose

Mark Cardoso - 0
The rise and proliferation of the concept of purpose in the corporate métier have been meteoric. What was once a search process for a unique identity and...

Influencers becoming brand partners and AI as protagonists are among the marketing trends for 2025

E-Commerce Update - 0
Entrepreneurs of all sizes and professionals in the field should pay attention to marketing trends for 2025. After all, there is a projection of significant changes...

Brazil gained a new company every 5 seconds in October, reveals Serasa Experian

E-Commerce Update - 0
In October 2024, 394,710 new CNPJs were registered in the country, which averages to a new company every 5 seconds,...

How to recruit outside of major centers?

Thiago Gaudencio - 0
Many believe that great professional opportunities are concentrated in large metropolises. However, this is not 100% true. Excellent job opportunities and careers can be...

AWS re:Invent Recap: A Deep Dive into Tech Innovations Unveiled in Las Vegas

E-Commerce Update - 0
Amazon Web Services (AWS) invites you to join the AWS re:Invent Recap, a free and exclusive webinar for the Brazilian audience, which will take place...

Four Retail Trends Showcased at NRF 2025

E-Commerce Update - 0
Great events bring us important trends and reflections. This time, NRF 2025, held at the Javits Convention Center in New York, showed that,...

The main KPIs and metrics to maximize the potential of chatbots in companies

Celso Amaral - 0
The implementation of chatbots is increasingly present in companies seeking to automate processes and improve the customer experience. However, to ensure...

BDO reaches R$450 million in revenue in 2024

E-Commerce Update - 0
BDO Brazil closed 2024 with a record result. The fifth largest auditing and consulting firm in Brazil recorded a revenue of R$...

The success of a startup goes beyond a good idea

Pompeo Scola - 0
Contrary to what many imagine, a good idea is not enough to succeed in the business world. Entrepreneurship goes far beyond that...
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