Annual files: 2025

Black Friday: Psychologist Explains Why the Brain Reacts to Sales Like It's a Gamble

With the advancement of digital commerce and the bombardment of deals during Black Friday, consumption has ceased to be merely a rational choice...

7 Expert Marketplace Tips for Selling Smartly and at Scale on Black Friday

Black Friday has ceased to be a “day of promotions” and has become a competitive cycle that can boost the following months. With a calendar...

TOTVS announces AI assistant to simplify Tax Reform for the Supermarket sector

TOTVS, Brazil's largest technology company, announces an artificial intelligence assistant to help supermarket sector customers understand...

23.3% of consumers in Rio plan to spend over R$1,000 on Black Friday purchases.

An exclusive survey on Black Friday, conducted by Tecban, a company that integrates physical and digital solutions to enhance the ecosystem...

Patients can now receive and save digital medical prescriptions on their cell phones.

A new technology promises to simplify how patients access and store digital medical prescriptions in Brazil. The innovation, the result of an unprecedented integration...

Technology and data integration underpin the new cycle of high performance in retail during Black Friday.

Black Friday has evolved from a single-day event into a highly complex operation that drives Brazilian retail throughout...

Casas Bahia Group launches AI solution to become a smart WhatsApp salesperson.

O Grupo Casas Bahia está lançando o Zap Casas BahIA, ferramenta de inteligência artificial desenvolvida para aprimorar o atendimento ao consumidor no WhatsApp durante...

Barte's AI will recover 43% from lost sales during Black Friday. 

Transações negadas pelo emissor do cartão, problemas técnicos na comunicação com a adquirente e timeouts na autorização são alguns exemplos de obstáculos que boa...

Pre-Black Friday: For the second year in a row, consumers are shopping early, and retail sales grow by 4.2% in the first days of November, reports Cielo.

A Black Friday começou antes no Brasil. De acordo com o ICVA (Índice Cielo do Varejo Ampliado), o varejo total cresceu 4,2% entre 1º...

Grupo Habib’s launches its biggest Black Friday with discounts of up to 95%. 

O Grupo Habib’s, proprietário das marcas Habib’s e Ragazzo, anuncia oficialmente o lançamento da Bib’s Friday, considerada uma das ações promocionais mais agressivas já...
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