Annual files: 2025

Automatic management: AI can assess the quality of service

The customer service center is a fundamental area, especially in businesses that deal directly with the customer. This contact stage is worth a lot...

Humanized debt collection: how AI is helping with debt recovery

The advancement of artificial intelligence has transformed various sectors, and the collection market is no exception. With the increasing number of Brazilians...

Are your goals ambitious or lazy?

I strongly believe and advocate that in order to achieve our goals, both in personal and professional life, we need to learn how to set goals. I know...

Global toy market remains stable in 2024, reinforcing trend towards collectible items

The global toy market showed resilience in 2024, even in the face of a challenging economic scenario and declining birth rates. As...

Meu Sapato Preto grows 35% with new digital marketing strategies

The gaucho company Meu Sapato Preto recorded a 35% increase in revenue in 2024 compared to 2023, becoming a success story in...

Noodle offers R$50 million in credit to influencers and expects to process R$500 million in 2025

A Noodle, a fintech that offers complete financial solutions for influencers, expects to more than double the processed financial volume in 'publications' in this new year....

What the DeepSeek vs. ChatGPT case teaches us about disruptive apps in the mobile landscape

In recent years, app stores have embodied the competition between tech giants and new disruptive players challenging their business models. Um...

High Selic is a challenge and opportunity for retail to innovate in credit

The consecutive increase in the Selic rate, which is now at 13.25% per year - with a projection to reach 15% according to the Report...

Generation Z undertakes and drives the digital economy

Entrepreneurship among Generation Z youth is on the rise in Brazil, according to data from the 2023 Global Entrepreneurship Monitor (GEM) report.

What makes consumers lose trust in brands?

We live in an era marked by an excess of information. Countless messages are arriving from all sides: offers, payment reminders, charges, invitations, and...
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