Start2025

Annual files: 2025

External view: how shoppers contribute to more competitive retail aligned with consumer interests

E-Commerce Update - 0
With increasing competition, retail finds itself at a crossroads in the quest for customer loyalty. The shopping experience, which...

DeepSeek and the future of AI in Brazil: innovation or risk for companies?

Philip of Caesar - 0
Driven by technological advances and growing market acceptance, artificial intelligence has established itself as a strategic element for companies in Brazil....

7 reasons to use artificial intelligence in marketing actions

E-Commerce Update - 0
The marketing landscape is undergoing significant transformations, driven by technological advances and changing consumer expectations. To stay competitive, the...

Brazil registers one fraud attempt every 2.5 seconds in November, reveals Serasa Experian

E-Commerce Update - 0
November marked the fifth consecutive month of 2024 in which Brazil surpassed the mark of 1 million scam prevention efforts, totaling...

Rocket Lab celebrates 30% growth in purchases per install in campaigns with Apple Search Ads

E-Commerce Update - 0
Rocket Lab, a multinational App Growth Hub founded in 2019 and known for accelerating app growth, celebrates the results of the ASA solution...

Duo&Co Group strengthens executive team with the arrival of Cristian Ross as CSO

E-Commerce Update - 0
With the aim of consolidating its growth strategy and expanding its operations into new markets, Duo&Co Group, one of the leading marketing companies...

Tomorrow, Winnin will bring together leaders from major brands to discuss real behaviors that are shaping culture in 2025

E-Commerce Update - 0
Tomorrow, February 20th, Winnin, a platform that uses proprietary AI to map cultural trends based on internet video consumption, will bring together industry leaders...

Essential strategies for sales representatives to stand out in the competitive market

E-Commerce Update - 0
In an increasingly dynamic and competitive sales environment, the continuous updating of professionals in the commercial sector has become a decisive factor for...

How to orchestrate the symphony of AI in marketing

Patricia Artoni - 0
In a scenario where 84% of marketing professionals see Artificial Intelligence as the most impactful trend, according to the Marketing Trends Survey...

Understand how to take advantage of live commerce and increase sales

E-Commerce Update - 0
Watch a live broadcast where the presenter demonstrates products, answers your questions in real time, and with a simple click,...
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