Annual files: 2025

Transforming a professional trajectory into a book strengthens market positioning

Publishing a book has ceased to be just a personal project and has become a concrete strategy for positioning and strengthening personal branding. Each

Loyalty 4.AI and loyalty programs as a trend in this market

In recent years, Artificial Intelligence (AI) has revolutionized the customer loyalty sector. What was previously a standardized reward model

Corporate events establish themselves as a strategic branding tool

In an increasingly competitive and customer experience-driven market, corporate events are no longer just occasional moments of gathering

Event brings together more than 80 major entrepreneurs from Espírito Santo

Promote knowledge, strategic connections and solutions for corporate challenges. These are the foundations of Disruption, monthly mastermind event organized by Enjoy, focused business ecosystem

Generative AI on WhatsApp: how to implement effectively in the company

WhatsApp is no longer an exclusive channel for personal communication, becoming one of the most used platforms in the market to bring closer and improve

Taboola expands partnership with Samsung and begins offering news recommendations on more devices and the brand's news channels

Taboola announced a new partnership with Samsung to display news recommendations on Samsung devices and news channels. Under this new one

Closing a business without loss: 8 tips to turn assets into revenue

Close a business, be it due to a change of plans, end of cycle or necessity, it's always a challenge. The decision, by itself, already carries an emotional and strategic weight and

75% of top North American executives attribute their success to mentors

For a long time, mentoring was an exclusive resource for large corporations, like those that are part of the U list.S. Fortune 500, where 97,6%

How to differentiate yourself from the competition in entrepreneurship

In a universe where thousands of new businesses emerge every day, finding your diferencial has become a matter of survival in entrepreneurship

Companies that adopted ISO Innovation have 271% greater understanding of the importance of innovating

We are one of the largest economies in the world. But, few are the country's ventures that benefit from robust innovation mechanisms in favor of
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