Annual files: 2025

Artificial Intelligence reduces Johnnie Walker Blue Label campaign CPM by 68.8%

E-Commerce Update - 27/02/2025 0

With the goal of optimizing the advertising costs for the Johnnie Walker Blue Label product, Diageo, the world's largest distilled spirits manufacturer, invested in the use of...

The importance of websites grows amid the uncertainties of social networks

E-Commerce Update - 27/02/2025 0

STF decision drops X network, Meta removes verification, and the Public Ministry demands explanations; United States bans TikTok, which gains more days to...

Carnival generates temporary jobs in the live marketing sector

E-Commerce Update - 27/02/2025 0

With the arrival of Carnival, new opportunities for temporary jobs arise. In the live marketing and corporate events segment, the agency "Joia – Experiences...

Asian E-commerces Conquer Half of the Ranking of the Largest Online Stores in Brazil

E-Commerce Update - 27/02/2025 0

In a clear demonstration of the growth of foreign platforms in the Brazilian digital retail sector, five of the ten largest e-commerce sites accessed by consumers in the country are...

Global football platform accelerates expansion in Brazil, Mexico and the US with new commercial partnership

E-Commerce Update - 26/02/2025 0

OneFootball, one of the world's largest digital football platforms, advances its global expansion strategy with a new and exclusive agreement...

Sebrae-SP and GoDaddy launch videocast on artificial intelligence for small businesses

E-Commerce Update - 26/02/2025 0

Sebrae-SP and GoDaddy launch a special videocast about the use of artificial intelligence for small businesses. The initiative aims to understand the...

Number of female CEOs doubles in Brazil in five years, but representation is still a challenge, Bain survey finds

E-Commerce Update - 26/02/2025 0

Bain & Company has just released the survey "No shortcuts: the path to women's representation at the top and the value for the..."

Digital strategy tripled Ricca's sales in 8 months with the partnership of Nação Digital

E-Commerce Update - 26/02/2025 0

The Brazilian skincare and haircare brand, Ricca, from Belliz Company, revolutionized its e-commerce by tripling its sales...

IBM data shows that 79% of leads from companies that do not use CRM tools may not convert, understand

E-Commerce Update - 26/02/2025 0

Companies that do not use CRM tools to boost their sales can lose up to 79% of their leads. It is what a study from... indicates.

Ipsos announces acquisition of Ipec and strengthens its public opinion and market research leadership in Brazil

E-Commerce Update - 26/02/2025 0

Ipsos, one of the world leaders in market research, announces the acquisition of Ipec Intelligence in Research and Strategic Consulting, one of the main players in...

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