Start2025

Annual files: 2025

Pix by Proximity: new payment method comes into effect for the population tomorrow, February 28th

E-Commerce Update - 0
Next Friday, February 28th, the Pix by Proximity, also called Pix by Biometrics, will start to be valid throughout Brazil,...

AI in Marketing: Brazil bets on creativity while the US dominates precision

E-Commerce Update - 0
The use of Artificial Intelligence (AI) in marketing is revolutionizing the way brands and influencers connect with the audience. But like this...

The future of e-commerce in 2025: trends and opportunities for growth

Gabriel Lima - 0
E-commerce continues to evolve constantly, and 2025 promises to be a year of great transformations driven by changes in consumer behavior, technological advances...

Digitalization of processes and new technologies drive changes in intellectual property

E-Commerce Update - 0
The advancement of technology and the digitization of businesses are transforming the global trademark registration landscape, directly influencing the Brazilian market. With...

AI agents to automate 15% of workplace decisions by 2028, study finds

E-Commerce Update - 0
Automation driven by artificial intelligence (AI) agents is transforming business dynamics. According to Gartner, by 2028, at least 15% of...

Startup enters the market transforming the concept of rental guarantee

E-Commerce Update - 0
With operations in the rental guarantee and residential insurance sector across Brazil, Alufacil, a startup founded three years ago in Porto Alegre, has already...

Sales Block | 3 tips to sell more at Carnival 2025

E-Commerce Update - 0
Carnival is one of the most anticipated times for Brazilians after the end-of-year festivities. Some people take advantage of the holiday to travel,...

SEO for Them 2025: Empowering and Promoting Women in Digital Marketing

E-Commerce Update - 0
In its 3rd edition, SEO Por Elas returns in 2025 with a special program in honor of International Women's Day. With more...

IAB Brazil launches guide for managing security incidents involving personal data

E-Commerce Update - 0
To support companies in the prevention and management of incidents involving personal data, IAB Brazil launched the "Data Security Incident Guide...

How mentoring accelerates startup growth

E-Commerce Update - 0
For a long time, mentoring was an exclusive resource for large corporations, such as those listed on the U.S. Fortune 500, where 97.6%...
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