Start2025

Annual files: 2025

ABcripto proposes adjustments to the Central Bank's regulations to ensure legal certainty and competitiveness in the crypto market

E-Commerce Update - 0
The Brazilian Association of Cryptoeconomics (ABcripto) submitted its contributions on February 28th to Public Consultations 109/2024, 110/2024, and 111/2024 of the Bank...

What to never forget when implementing a loyalty program

E-Commerce Update - 0
The numbers prove it: loyalty programs have become popular among Brazilians. Whether they are consumers seeking discounts, benefits, and other advantages; or entrepreneurs...

Android App Ad Fraud Scheme Uncovered by Integral Ad Science

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The IAS Threat Lab published a new report revealing an extensive and sophisticated ad fraud scheme called "Vapor Threat," which uses Android applications...

Consumer Day: Generation Z tends to prefer buying gift cards as gifts

E-Commerce Update - 0
Consumer Day, celebrated on March 15th, stands out as a significant date for e-commerce in Brazil. Generation Z, composed...

Payment via chat stands out as the most effective method of e-commerce

E-Commerce Update - 0
The shopping experience has never been so simple and efficient. Payment via chat is changing the way companies and consumers conduct transactions,...

Customer journey upgrade: discover the new feature coming to Brazil to boost sales

E-Commerce Update - 0
In Brazil, the consumer profile is changing, and with it, the demands regarding the shopping experience. It is no longer enough to offer...

ExpoEcomm arrives in Rio Grande do Sul in 2025 with the expectation of attracting 1,000 participants

E-Commerce Update - 0
At ExpoEcomm, the largest traveling e-commerce fair in Brazil, lands for the first time in Rio Grande do Sul in 2025. The city of...

Innovation and technology at the service of logistics

E-Commerce Update - 0
Intermodal South America 2025, the largest and most comprehensive logistics solutions event in South America, takes place from the 22nd to the 24th of...

360° Satisfaction: AI understands the customer's voice, directs service and learns from interactions

E-Commerce Update - 0
Artificial intelligence (AI) already had the ability to understand customers' language, assess their demands, and direct them to the most appropriate departments, making...

Future of design and marketing: trends for the coming years

E-Commerce Update - 0
Design and marketing will undergo significant transformations driven by technological advancements and changing consumer expectations. Some trends that still do not...
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