Start2025

Annual files: 2025

CleverTap Recognized in Gartner® Magic Quadrant for Personalization Engines

E-Commerce Update - 0
A CleverTap, a platform specialized in digital marketing and user engagement, was recognized by Gartner® as a Niche Player in the Magic Quadrant™ for engines...

Companies achieve returns of over 30% on innovation, but still face challenges in measuring ROI, research finds

E-Commerce Update - 0
Although innovation is a strategic priority for most companies, measuring the Return on Investment (ROI) in innovation still...

KaBuM! releases discounts of up to 80% OFF on Consumer Mega Day

E-Commerce Update - 0
And you there thinking that KaBuM!'s Consumer Fortnightcouldn't get any better! Well, the Ninja had another trick up his sleeve and the biggest...

Lu, from Magalu, does a marathon of advertisements during Carnival and the brand is the most engaged in retail on social media

E-Commerce Update - 0
Lu from Magalu showed what it means to be one of the world's biggest virtual influencers during Carnival 2025. Between trips to enjoy...

How to get results that meet expectations?

E-Commerce Update - 0
When we think about the results we aim to achieve after a certain period of work in a company, we imagine the positive points and how these results will...

Reflections for Consumer Day

E-Commerce Update - 0
A few years ago, consumers habitually bought on impulse, without much research, blindly trusting advertising. Now, think of this same consumer in...

New solution integrates convenience services with smart lockers in condominiums

E-Commerce Update - 0
Clique Retire, the largest smart locker network in Brazil, announces the launch of Clique One, a convenience service available in all condominiums that have lockers.

ServiceNow Launches AI Agents to Transform CRM, HR, and IT Workflows with Maximum Productivity and Impact

E-Commerce Update - 0
ServiceNow (NYSE: NOW), an AI platform for business transformation, announced today the launch of the Yokohama platform, expanding its AI agents in CRM, HR, IT, and...

Tallis Gomes is wrong: Remote work is not for bums

Sylvestre Grebe - 0
It was shocking, to say the least, what executive Tallis Gomes said about remote work some time ago: "(...) it's impossible...

Increased ANPD oversight puts companies on the spot

Sylvio - 0
Even after so many years since the implementation of the General Data Protection Law (LGPD) in Brazil, many companies continue to violate the regulation. A...
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