Start2025

Annual archives: 2025

Planejar and Ade Sampa are promoting free financial education workshops for entrepreneurs.

E-Commerce Update - 0
Planejar (Brazilian Association of Financial Planning), in partnership with the São Paulo Development Agency (Ade Sampa), linked to the Municipal Secretariat of Development...

Pague Menos and Extrafarma are nominated for the Reclame Aqui 2025 Award.

E-Commerce Update - 0
The Pague Menos and Extrafarma pharmacy chain, the second largest pharmaceutical retail chain in the country, has been nominated for the Reclame Aqui 2025 Award...

The beauty market is expected to accumulate revenue of over R$5 trillion by 2030.

E-Commerce Update - 0
According to a survey by Zion Market Research, the global market for beauty and personal care products is expected to jump from US$520.98 billion...

Red Hat and Oracle expand collaboration to accelerate hybrid cloud transformation.

E-Commerce Update - 0
With the goal of eliminating barriers to hybrid cloud adoption, Red Hat and Oracle have just expanded their strategic alliance. This new effort...

5 marketing lessons from campaigns that went viral.

E-Commerce Update - 0
When it comes to viral campaigns, there's more involved than just numbers with lots of "zeros" on social media. There's a strategy beyond that...

Mastercard launches new version of consumer retail spending indicator in Brazil.

E-Commerce Update - 0
Mastercard is launching a new version of SpendingPulse™ for Brazil. SpendingPulse™ is a platform that provides estimates and insights into the activities of...

Valentine's Day generates buzz online, and live shopping promises to be a hit on the date.

E-Commerce Update - 0
The fourth biggest sales date for retailers since its creation in Brazil in 1948, Valentine's Day promises to generate even more revenue than...

AI is changing the way SEO strategies are done.

E-Commerce Update - 0
The integration of Artificial Intelligence (AI) into search engines is redefining the rules of the game for SEO professionals, who are facing...

Why is understanding consumer profiles so important?

Haroldo Matsumoto - 0
It's no secret that markets are becoming increasingly competitive and dynamic. This means that for a business, in any field...

Storytelling: How to master an ancient art to engage audiences in the digital world?

André Carvalho - 0
Storytelling is a skill as old as fire and as essential as laughter and tears. Since the times of the caves,...
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