Start2025

Annual archives: 2025

Digital gurus don't always know what's best for your business, says marketing strategist.

E-Commerce Update - 0
In Brazil, where the marketing market is growing at double-digit rates, those who rely on generic solutions are, in practice, signing their own death warrant...

Anticipating logistical bottlenecks becomes a competitive advantage for Brazilian exporters.

E-Commerce Update - 0
The adoption of technology in foreign trade is ceasing to be an option and is becoming a strategic necessity for Brazilian companies that...

The branding that matters is the one that withstands silence.

André Carvalho - 0
We live in a curious time where purpose has never been discussed so much in the world of brands, and yet it has never been so difficult to trust what...

Spotify's new feature lets you customize your playlist covers directly in the app.

E-Commerce Update - 0
 A new Spotify feature has just arrived for Brazilian users, allowing them to visually customize the cover art of their playlists directly in the mobile app.

Co-branding: an efficient strategy or a risky gamble?

André Carvalho - 0
In the competitive world of business, many brands seek to stand out through innovative strategies. Co-branding emerges as one such solution, promoting partnerships...

ADSPLAY is hiring for Finance and Marketing positions.

E-Commerce Update - 0
ADSPLAY, a media hub offering top-of-funnel to bottom-of-funnel solutions, has hired João Cirino as its Chief Financial Officer. The company...

Scammers are using the Labubu doll craze on fraudulent websites in Portuguese.

E-Commerce Update - 0
Kaspersky has detected a proliferation of fraudulent platforms posing as legitimate resellers of Labubu dolls on illegitimate websites. The criminals incite fans...

Demand for business continuity management grows with the cyber crisis and new regulatory pressure.

E-Commerce Update - 0
In recent months, Brazilian companies have intensified their search for specialized business continuity management (BCM) services. This significant increase reflects...

The importance of customer service for corporate legal departments.

Patricia Carvalho - 0
In an increasingly competitive market, customer experience has gone from being a differentiator to becoming an essential business strategy.

Brazilians seek mental balance and value breaks supported by companies, study shows.

E-Commerce Update - 0
In a world of excessive stimuli and fast-paced routines, the desire for mental balance has made travel much more than just leisure...
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