Start2025

Annual files: 2025

Consumers prefer online shopping and the number of people visiting physical stores decreases

E-Commerce Update - 0
The consumption pattern has been changing, and recently shoppers have preferred to purchase products from online stores and marketplaces instead of physical stores. This...

64% of apps disappoint users, says Eitri survey

E-Commerce Update - 0
Apps are becoming increasingly integrated into people's daily lives, whether to shop, study, or make friends. Meanwhile, the broad...

Brazilian logtech registers 90% growth with strategic management and no external investment

E-Commerce Update - 0
In the Brazilian startup market, the bootstrap model has been gaining notable relevance. Characterized as a form of management without external investment, bootstrapping has...

Your Money, Your Rules: How Consumers Are Setting the Rules of the Market

E-Commerce Update - 0
Consumer Day is not just a commemorative date — it is a battleground, and it is up to each of us to decide...

Consumer Day: 8 interesting facts about the era of digital transformation and consumption

E-Commerce Update - 0
Digital transformation has profoundly reshaped consumption habits in Brazil. With the increasing digitalization, Brazilian consumers are becoming more and more connected,...

54% of people in Brazil have already experienced fraud attempts via SMS: Norton highlights how to protect yourself

E-Commerce Update - 0
Smishing, a form of phishing that uses text messages to deceive victims and steal personal data or click on malicious links,...

From a promising startup to a consolidated business: how SmartSave changed the personal investment scenario in Brazil

E-Commerce Update - 0
SmartSave, a fintech invested by Start Growth, is changing the personal investment landscape in Brazil by offering a practical and automated solution for...

Consumer Week: smart consumption and financial planning

E-Commerce Update - 0
Consumer Week highlights the importance of buyers understanding their rights and the best way to manage their purchases. According to released data...

Blip launches tool that allows direct and personalized interactions between agents and customers on WhatsApp

E-Commerce Update - 0
More and more, consumers seek individualized and personalized relationships with brands, from the largest retailers to local neighborhood businesses. Thinking about this, Blip,...

Study shows that women move US$31.5 trillion in retail but remain invisible in advertising

E-Commerce Update - 0
Although they have a global economic power of $31.5 trillion, women are still underrepresented in campaigns and marketing strategies. However,...
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