Annual archives: 2025

Automated Pix and intelligent orchestration: the efficient future of recurring billing.

The automated Pix system will revolutionize how the market handles recurring payments in Brazil, and payment orchestrators play a key role in this...

Goals that engage: 1 in 3 companies still fail to align objectives with strategy.

The research “Trends and Challenges for Performance Management”, conducted by Qulture.Rocks — a leading company in the Brazilian market for performance management solutions and a member of...

Personalization at scale transforms efficiency into a competitive advantage in Human Resources Management.

There was a time when HR was seen merely as an executor of processes. What we are experiencing today is a necessary shift: management...

Digital influence has already redefined consumption; marketing just needs to understand it.

The way consumer decisions are made is undergoing a profound and irreversible transformation. Recent research from the Z Institute reveals that...

Webmotors launches AI-powered search engine and transforms the vehicle search experience in Brazil.

Webmotors has just taken another step in its innovation and digital transformation strategy by announcing a new search engine with artificial intelligence...

The transformative role of affiliate marketing in the Brazilian digital landscape.

Brazil is among the countries where people spend the most time on social media, registering an average of 3 hours per day and...

Quick Commerce: How Logistics Races Against the Clock to Meet the Needs of the New Consumer

The demand for ultra-fast deliveries has ceased to be a competitive advantage and has become a consumer expectation. The so-called Quick Commerce...

Pix Automático is expected to benefit 60 million Brazilians who do not have a credit card.

Pix Automático is poised to redefine the payment landscape in Brazil, impacting millions of Brazilians and businesses. It has been live since...

Retail group invests in Retail Media with the launch of an Ads platform.

The CVLB Group, which includes the retail chains CASA&VIDEO and Le biscuit, announced the launch of CVLB Ads, a media platform...

Social networks are growing as a search mechanism for products in Latin America.

The Latam Intersect PR report, titled “2025: The Future of Social Media Consumption in Latin America,” points out that the line between experience...
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