Annual archives: 2025

In its national debut in Goiânia, 99Food is offering discounts, free delivery, and coupons worth up to R$99.

From now on, residents of Goiânia have a new way to order food — and it's exactly what many have always dreamed of:...

5 strategies to transform experiences into brand loyalty.

Experiential marketing has gained traction as one of the most effective strategies for brands seeking to build genuine connections with their audience. More than...

Far beyond the indicator: NPS analysis for optimizing feedback, by Voith Paper.

As a provider of solutions for paper mills worldwide, Voith Paper continuously seeks to advance the customer service experience it provides...

6 common mistakes SMEs make when serving customers via WhatsApp

With over 150 million users in Brazil, WhatsApp is also establishing itself as one of the main communication channels between businesses...

Reputation: Why this is the key word for e-commerce in 2025

E-commerce sales in Brazil are expected to reach US$586 billion in 2027, according to data from the Canadian fintech payments company Nuvei, a 70% increase...

The increase in IOF (Tax on Financial Operations) is a setback for the startup ecosystem in Brazil.

The startup ecosystem in Brazil faces a persistent paradox: while innovation is promoted as an engine of growth, regulatory and fiscal measures create...

Adobe's Firefly AI, which generates images and videos, gets its own app and inaugurates a new phase focused on mobile.

In a move that reinforces its goal of leading the future of creativity with artificial intelligence, Adobe announced a new phase of its platform...

Expert gathers tips for successfully selling on TikTok Shop

TikTok Shop, which officially launched in Brazil in May, has established itself as a powerful showcase for digital entrepreneurs. Integrated directly into the social network...

Learn how to correct three common inventory control mistakes.

Generally speaking, without organized inventory, the risk of lost sales increases. Efficient control also helps reduce waste and unnecessary costs,...

E-commerce boom accelerates demand and heats up the forklift market in Brazil.

The rapid growth of e-commerce in Brazil has led to a profound transformation in the logistics chain, especially in distribution centers. According to data from...
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