Start2025

Annual archives: 2025

International Micro and Small Business Day: how skilled labor drives opportunities

E-Commerce Update - 0
More than just a date on the calendar, International Micro and Small Enterprise Day, celebrated on June 27th, reinforces the importance of...

The end of generic advertising? Agency AI promises more relevant and effective ads.

Caroline Mayer - 0
Artificial intelligence has played a fundamental role in the evolution of retail, especially in how companies connect with consumers. Recently,...

"Click to WhatsApp" generates significant results and real engagement.

E-Commerce Update - 0
The days when a good advertisement only needed to convince the customer to click, open a website, fill out a form, and that's it, are long gone...

The influencer marketing market has tripled since 2020 and is expected to reach US$33 billion by 2025.

E-Commerce Update - 0
Influencer marketing continues to rise. According to a survey by Statista, the global creator market is expected to reach US$33 billion in 2025, a value...

Brazilian companies face pitfalls in internationalization; expert explains how to avoid them.

E-Commerce Update - 0
Expanding a business beyond national borders is, for many entrepreneurs, a natural step towards growth. However, internationalization demands more...

The Revolution of Multifunctional Artificial Intelligence in Business

E-Commerce Update - 0
Artificial intelligence (AI) is establishing itself as an essential tool for transforming complex business processes. More than just a technological trend, multifunctional AI...

Neogrid announces new chief technology officer.

E-Commerce Update - 0
Neogrid, a technology and data intelligence ecosystem that develops solutions for supply chain management, announces the promotion of Diogo...

Mercado Libre launches a "digital products" vertical and reinforces its presence in the gaming universe.

E-Commerce Update - 0
Mercado Libre, the largest e-commerce company in Latin America, announces the launch of the "Digital Products" vertical – a new business segment that allows the purchase of digital items...

Demand planning with artificial intelligence is an ally for retailers during strategic dates in the second half of the year. 

E-Commerce Update - 0
As the second half of 2025 approaches, the retail sector is preparing for a marathon of major sales events...

Giassi Supermarkets is betting on AI to optimize its logistics operation.

E-Commerce Update - 0
Giassi Supermarkets, one of the largest retail chains in Santa Catarina, has found in technology a strategic ally to expand its logistical efficiency and improve the consumer experience. With a revenue of...
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