Start2025

Annual archives: 2025

Mercado Libre launches a "digital products" vertical and reinforces its presence in the gaming universe.

E-Commerce Update - 0
Mercado Libre, the largest e-commerce company in Latin America, announces the launch of the "Digital Products" vertical – a new business segment that allows the purchase of digital items...

Demand planning with artificial intelligence is an ally for retailers during strategic dates in the second half of the year. 

E-Commerce Update - 0
As the second half of 2025 approaches, the retail sector is preparing for a marathon of major sales events...

Giassi Supermarkets is betting on AI to optimize its logistics operation.

E-Commerce Update - 0
Giassi Supermarkets, one of the largest retail chains in Santa Catarina, has found in technology a strategic ally to expand its logistical efficiency and improve the consumer experience. With a revenue of...

In its national debut in Goiânia, 99Food is offering discounts, free delivery, and coupons worth up to R$99.

E-Commerce Update - 0
From now on, residents of Goiânia have a new way to order food — and it's exactly what many have always dreamed of:...

5 strategies to transform experiences into brand loyalty.

E-Commerce Update - 0
Experiential marketing has gained traction as one of the most effective strategies for brands seeking to build genuine connections with their audience. More than...

Far beyond the indicator: NPS analysis for optimizing feedback, by Voith Paper.

E-Commerce Update - 0
As a provider of solutions for paper mills worldwide, Voith Paper continuously seeks to advance the customer service experience it provides...

6 common mistakes SMEs make when serving customers via WhatsApp

E-Commerce Update - 0
With over 150 million users in Brazil, WhatsApp is also establishing itself as one of the main communication channels between businesses...

Reputation: Why this is the key word for e-commerce in 2025

E-Commerce Update - 0
E-commerce sales in Brazil are expected to reach US$586 billion in 2027, according to data from the Canadian fintech payments company Nuvei, a 70% increase...

The increase in IOF (Tax on Financial Operations) is a setback for the startup ecosystem in Brazil.

Bruna Puga - 0
The startup ecosystem in Brazil faces a persistent paradox: while innovation is promoted as an engine of growth, regulatory and fiscal measures create...

Adobe's Firefly AI, which generates images and videos, gets its own app and inaugurates a new phase focused on mobile.

E-Commerce Update - 0
In a move that reinforces its goal of leading the future of creativity with artificial intelligence, Adobe announced a new phase of its platform...
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