Annual archives: 2025

In an increasingly competitive and customer-centric market, after-sales service has ceased to be merely the final stage of a transaction and has become...

In an increasingly digital corporate environment, automating processes represents an essential competitive advantage. According to Carlos Henrique Mencaci, CEO of Digital Helper + Assine...

The first edition of the new FIFA Club World Cup format is restructuring how brands and clubs connect...

Celebrated on June 27th, Micro, Small and Medium Enterprise Day is a date that recognizes the fundamental role of these businesses in...

 Mercado Libre, the largest e-commerce and financial services ecosystem in Latin America, will hold an event on September 24th and 25th in São Paulo...

Amazon announces that Amazon Music Unlimited subscribers in Brazil, Italy, Spain, Germany, and Japan can now listen to...

Divibank has just closed a partnership with wBuy with the goal of presenting its payment solution to a growing base of digital merchants. With the...

The recent official launch of TikTok Shop in Brazil is not just another e-commerce feature; it's a game-changer that could...

Generative artificial intelligence has arrived in an overwhelming way, sparking curiosity, generating doubts and, in many cases, provoking fears. For those who work in retail and e-commerce, the challenge is even greater: how to incorporate the technology into daily life without compromising creativity, strategy or data security? The answer may lie precisely in understanding AI not as a threat, but as...

Influencer marketing should move beyond being a creative gamble and become a strategic, measurable, and data-driven channel. That is...