Start2025

Annual files: 2025

Dermaclub, the loyalty program of Grupo L’Oréal, announces a groundbreaking partnership with iFood and exclusive benefits when purchasing dermocosmetics

E-Commerce Update - 0
Dermaclub, the benefits club of the brands in the Dermatological Beauty division of Grupo L’Oréal in Brazil, has just announced an unprecedented partnership with iFood.A...

Paid traffic consolidates as a growth engine on Instagram and changes the platform's dynamics

E-Commerce Update - 0
After a slowdown that lasted throughout most of 2023 and early 2024, the follower growth curve in...

Brazilian phase of the Startup World Cup 2025 is open for pre-registration

E-Commerce Update - 0
Organized by Traciona!, with the sponsorship of the Recife City Hall and the support of the Manguezal community, the Brazilian regional stage of the Startup World Cup 2025 Recife is...

OLX, Temu, and AliExpress: study reveals the e-commerce sites and marketplaces that most foster distrust among consumers

E-Commerce Update - 0
A digital scam can create significant ruptures in the relationship between consumers and brands, undermining the trust in the company whose image was used inappropriately...

Brands that still do not understand the concept of omnichannel are losing the new consumer.

E-Commerce Update - 0
In a scenario where consumer behavior is changing at an accelerated pace, companies that still operate with isolated service channels are being left behind...

The boom of new AIs: the technological Cold War

Thiago Oliveira - 0
We are witnessing a silent but profound transformation in the global landscape: the rise of artificial intelligences (AIs). ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google DeepMind), Bing...

Retail revenue grows 6% in May, according to IPV

E-Commerce Update - 0
Brazilian retail continues to show resilience and strength in 2025. According to the Retail Performance Index (IPV), prepared by HiPartners, the month of...

Americanas redefines its commercial strategy and launches an event throughout the month of July

E-Commerce Update - 0
Americanas launches the "Delícia de Férias" event, the company's main commercial bet in the third quarter. The action, which goes until the end of...

Credit Cards: what changes with the new digital security rules

E-Commerce Update - 0
Digital security has just gained new rules, and companies that process card data need to adapt. With the arrival of the version...

The war behind Brazilian e-commerce: as online fraud increases, companies seek to enhance digital security

E-Commerce Update - 0
An innocent click, a casual purchase, an unmissable discount. Everything seems safe until the bill arrives with an amount you don't recognize....
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