Start2025

Annual files: 2025

Chief Happiness Officer: Are Brazilian companies ready for this role?

E-Commerce Update - 0
In recent years, employee well-being has become a strategic priority for companies around the world. In some markets, this movement gave...

Companies and agencies invest in behavioral analysis for more assertive campaigns

E-Commerce Update - 0
Understanding consumer behavior has become a strategic priority for large companies like iFood, which are increasingly investing in...

The Difference Between Conversion and Real Lead Generation in B2B Tech Marketing

E-Commerce Update - 0
When it comes to B2B marketing, especially in the technology market, I often notice some professionals confusing conversions with...

The power of virtual reality to provide an immersive experience to customers

E-Commerce Update - 0
Companies from various sectors have been exploring the possibilities of virtual reality as a differentiator for their operations. In the foodservice and facilities sector,...

With technology and the environment in the spotlight, impact investing takes center stage at Web Summit Qatar

Philippe Moura - 0
As a major technology hub in the region, the Middle East continues to strengthen the technology sector—even as temperatures drop to...

The evolution of Dark Kitchens in the Brazilian market

E-Commerce Update - 0
In recent years, the food market in Brazil has witnessed a significant transformation with the rise of dark kitchens, also known as ghost kitchens...

Artificial Intelligence: the new engine behind sales strategies

E-Commerce Update - 0
In recent years, artificial intelligence has proven to be a powerful ally for companies seeking to optimize their sales strategies and stand out...

Koin Enhances E-Commerce Fraud Prevention with Launch of KoinTrueMatch

E-Commerce Update - 0
With the increase in fraud in the digital environment, ensuring transaction security without compromising the consumer experience has become one of the biggest challenges...

Link building strategy can boost Google search results in 2025

E-Commerce Update - 0
In the analysis of the period from November to January, interest in the term "link building" reached its peak in January, according to the...

AI hyper-personalization is the new bet to improve service

E-Commerce Update - 0
Dígitro Tecnologia, a leader in unified communication solutions, is innovating by applying hyper-personalization to its products, providing its clients with a tailored service experience...
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