Annual archives: 2025

Amazon announces that Amazon Music Unlimited subscribers in Brazil, Italy, Spain, Germany, and Japan can now listen to...

Divibank has just closed a partnership with wBuy with the goal of presenting its payment solution to a growing base of digital merchants. With the...

The recent official launch of TikTok Shop in Brazil is not just another e-commerce feature; it's a game-changer that could...

Generative artificial intelligence has arrived in an overwhelming way, sparking curiosity, generating doubts and, in many cases, provoking fears. For those who work in retail and e-commerce, the challenge is even greater: how to incorporate the technology into daily life without compromising creativity, strategy or data security? The answer may lie precisely in understanding AI not as a threat, but as...

Influencer marketing should move beyond being a creative gamble and become a strategic, measurable, and data-driven channel. That is...

Live commerce was already gaining ground in Brazilian marketplaces, and now it has skyrocketed with the launch of TikTok Shop in Brazil. Many integrators...

Seventy-five percent of new analytics content will be contextualized for intelligent applications through Generative Artificial Intelligence (GenAI) by 2027, enabling a combinable connection...

Data from Equifax BoaVista indicates a 7.34% increase in attempted fraud in May 2025, compared to April of the same year. In...

LOI, a consultancy specializing in influencer marketing, and InstitutoZ, from Trope, a consultancy focused on Generation Z and Alpha, presented a new strategic approach to...

A groundbreaking study conducted by GH Brandtech shows that ChatGPT is already operating as an active acquisition channel in Brazilian retail. Between January...