Start2025

Annual archives: 2025

E-commerce focused on cosmetics resellers grows 400% in eight months.

E-Commerce Update - 0
With informality on the rise and female entrepreneurship gaining ground outside the traditional market, the search for digital business models is growing...

Senior Sistemas presents a new enterprise productivity platform with AI.

E-Commerce Update - 0
According to the consulting firm Gartner, more than 80% of companies are expected to incorporate artificial intelligence to automate processes by the end of this year. Paying attention to this...

"It's the CEO's fault": how true is that?

Ricardo Haag - 0
In the corporate chessboard, the CEO's piece is often the first to fall. After all, when a company faces difficult scenarios such as...

How to turn failures into successful businesses?

Wander Miranda - 0
When discussing entrepreneurship in Brazil, a dangerously romanticized illusion persists: that passion, courage, and persistence are enough to make a success...

E-Comply revolutionizes Cyber ​​Insurance with AI and fair pricing.

E-Commerce Update - 0
At a time when cyber risk has become one of the biggest threats to organizations, E-Comply — a joint venture formed by ESCS...

Payments via WhatsApp and social media: a revolution in customer experience security.

E-Commerce Update - 0
Payments via messaging apps are already a reality in much of the world — and all indications are that they are likely to become the primary channel...

When consumer trends change, brands need to respond with marketing.

E-Commerce Update - 0
Clothing and cars are booming. That's the conclusion of a study by the Brazilian Institute of Retail and Consumer Market Executives...

Brazil reaches 64 million registered businesses (CNPJs), exhausts its system, and creates a format with letters for 2026.

E-Commerce Update - 0
Brazil has surpassed the mark of 64 million registered CNPJs (Brazilian business tax IDs), a number 7.72% higher than that recorded in the same period last year...

In B2B, leads are people, and marketing needs to wake up to that fact.

Mario Soma - 0
Despite all the advances in automation, data, and Artificial Intelligence, B2B marketing still makes a basic mistake: it forgets that it's selling to...

AI and automation for a new era of efficiency in business operations.

Rodrigo Costa - 0
Artificial Intelligence (AI) is no longer a futuristic concept; it's a reality that is transforming efficiency and competitiveness worldwide. With...
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