Start2025

Annual files: 2025

Brazilian platform democratizes access to online sales with intuitive virtual catalogs for SMEs

E-Commerce Update - 0
In 2024, Brazilian e-commerce generated over R$200 billion, with growth exceeding 10% compared to the previous year, according to...

Naterra Marketplace simplifies e-commerce to serve the Brazilian agribusiness

E-Commerce Update - 0
Simplifying e-commerce in the agro-industry by offering a practical sales channel for the rural producer. This is the strategy of the Naterra marketplace (www.naterra.com.br), which...

Sumsub launches reusable digital identity that facilitates authentication in online services

E-Commerce Update - 0
The repetition of identity verification processes across different services, such as financial or transportation apps, is one of the factors that lead to the...

IAB Brazil launches guide with strategies and business models for Retail Media

E-Commerce Update - 0
IAB Brazil launches the "Retail Media Guide for Retailers," a material developed to help retailers transform their operations into effective platforms...

"Breaking Taboos": entrepreneurs succeed with e-commerce of exclusive intimate self-care for women

E-Commerce Update - 0
Challenges in the job market, motherhood, and the fight for the right to decide over one's own body: what defines women today?

In 2025, more than half of sales are already impacted by AI

E-Commerce Update - 0
Artificial intelligence (AI) is rapidly transforming online retail. According to the NRF organization, the world's largest international retail fair, more than 60%...

Platform that generates R$ 2 million without investors stands out in digital marketing

E-Commerce Update - 0
Filtrify, a platform specialized in tools for affiliates, achieved a revenue of R$ 2 million without any external investment, a model known as bootstrapping....

43% of consumers remember influencers more than the brand in advertisements, research shows

E-Commerce Update - 0
A survey conducted by Youpix, in partnership with Nielsen, reinforced the importance of influencers in the current landscape of the influence marketing market....

New profession on the radar: Artificial Intelligence Manager is gaining strength in Brazil

E-Commerce Update - 0
If you are not yet familiar with the role of Artificial Intelligence Manager, it's time to get acquainted, as it has arrived in the Brazilian market to...

Luiza Helena Trajano will be honored in South Korea

E-Commerce Update - 0
Luiza Helena Trajano, chairwoman of the Board of Directors of Magazine Luiza and the Grupo Mulheres do Brasil, will be honored in South Korea for...
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