Start2025

Annual archives: 2025

Electronics are the top choice for Amazon Prime Day 2025 for 37.3% of consumers, according to a Promobit survey.

E-Commerce Update - 0
Research conducted with users of Promobit, a deals community from the CASH3 group, reveals that 86.8% of consumers plan to make purchases during Amazon Prime Day 2025,...

New agency KOBO unites TikTok and VTEX experts with a focus on organic content.

E-Commerce Update - 0
KOBO, a new digital content agency, enters the market with a clear proposition: to help companies create a real and relevant presence on social media...

Dermaclub, the L'Oréal Group's loyalty program, announces an unprecedented partnership with iFood and exclusive benefits on the purchase of dermocosmetics.

E-Commerce Update - 0
Dermaclub, the loyalty program for brands within the Dermatological Beauty division of the L'Oréal Group in Brazil, has just announced a groundbreaking partnership with iFood. The...

Paid traffic is becoming a key driver of growth on Instagram and is changing the platform's dynamics.

E-Commerce Update - 0
After a period of slowdown that extended through much of 2023 and early 2024, the growth curve of followers on...

The Brazilian phase of the Startup World Cup 2025 is now open for pre-registration.

E-Commerce Update - 0
Organized by Traciona!, sponsored by the Recife City Hall and supported by the Manguezal community, the Brazilian regional stage of the Startup World Cup 2025 Recife is taking place...

OLX, Temu, and AliExpress: study reveals the e-commerce sites and marketplaces that generate the most distrust among consumers.

E-Commerce Update - 0
A digital scam can create considerable disruptions in the relationship between consumers and brands, shaking trust in the company whose image was misused...

Brands that still don't understand the omnichannel concept are losing the new consumer.

E-Commerce Update - 0
In a scenario where consumer behavior is changing at an accelerated pace, companies that still operate with isolated customer service channels are being overtaken...

The boom of new AIs: the technological cold war

Thiago Oliveira - 0
We are witnessing a silent but profound transformation on the global landscape: the rise of artificial intelligence (AI). ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google DeepMind), Bing...

Retail sales grew 6% in May, according to IPV.

E-Commerce Update - 0
Brazilian retail continues to show resilience and strength in 2025. According to the Retail Performance Index (IPV), prepared by HiPartners, the month of...

Americanas revamps its sales strategy and launches an event throughout the month of July.

E-Commerce Update - 0
Americanas launches the "Delightful Holidays" event, the company's main commercial initiative for the third quarter. The campaign, which runs until the end of...
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