Annual archives: 2025

E-commerce trends: how to leverage viral trends and succeed with your business.

Viral trends represent a golden opportunity to increase sales, but it's necessary to know how and when to get involved – and, above all,...

Ten thousand job openings in the logistics area at GNX Group.

GNX Group is recruiting ten thousand professionals for logistics positions in companies like Mercado Libre and Shopee in states such as São Paulo...

Linx report reveals how Artificial Intelligence is transforming decision-making in retail.

A survey conducted by Linx, a company specializing in technological solutions for retail, monitored and analyzed thousands of interactions between retailers and systems...

Online retailers are migrating to WhatsApp, and the direct click strategy is reducing shopping cart abandonment.

The days when a good advertisement only needed to convince the customer to click, open a website, fill out a form, and that's it, are long gone...

KaBuM! announces Cristian Schütz as the new Head of Hardware.

KaBuM! – the largest e-commerce site for technology and games in Latin America – announces the promotion of Cristian Schütz to the position of Head of Hardware. With...

Mastercard's digital solutions drive innovation and strengthen the confidence of SMEs in Brazil, research shows.

Small and medium-sized enterprises (SMEs) are rapidly digitizing—and the adoption of digital solutions has been essential in this process. According to...

Stablecoins are expected to boost exchange rates and B2B payments in Brazil by 2025.

Stablecoins are taking on a strategic role in foreign exchange and B2B payment operations across Latin America, and Brazil is one of them...

Five branding mistakes that can weaken your brand in the market.

More than just a marketing trend, branding is now a decisive factor for the sustainable growth of companies. Recent research by...

Panorama Inventta returns focusing on business models and discusses the challenges of innovating without losing the essence. 

Inventta, a consultancy specializing in innovation and strategy, announces the return of Panorama Inventta, an initiative that gained momentum during the pandemic as a space for dialogue...

Prime Day promises to be one of the biggest campaigns of the second half of 2025.

Amazon Prime Day, starting July 15th at midnight on amazon.com.br, promises to revolutionize online retail with projections equivalent to two Black Fridays...
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