Start2025

Annual files: 2025

Online retail migrates to WhatsApp and the direct click strategy reduces cart abandonment

E-Commerce Update - 0
The days are gone when a good ad only needed to convince the customer to click, open a website, fill out a form, and that's it...

KaBuM! announces Cristian Schütz as the new Head of Hardware

E-Commerce Update - 0
O KaBuM!- largest technology and gaming e-commerce in Latin America - announces the promotion of Cristian Schütz to Hardware Head. With...

Mastercard's digital solutions drive innovation and strengthen the confidence of SMEs in Brazil, study shows

E-Commerce Update - 0
Small and medium-sized enterprises (SMEs) are digitizing rapidly — and the adoption of digital solutions has been essential in this process. According to...

Stablecoins are expected to boost exchange rates and B2B payments in Brazil in 2025

E-Commerce Update - 0
Stablecoins are taking on a strategic role in foreign exchange operations and B2B payments across Latin America, and Brazil is in the...

Five branding mistakes that can weaken your brand in the market

Claudio Vasques - 0
More than a marketing trend, branding is now a decisive factor for the sustainable growth of companies. A recent survey by...

Inventta Panorama returns with a focus on business models and discusses the challenges of innovating without losing essence

E-Commerce Update - 0
Inventta, a consultancy specialized in innovation and strategy, announces the return of Panorama Inventta, an initiative that gained momentum during the pandemic as a space for dialogue...

Prime Day promises to be one of the biggest campaigns of the second half of 2025.

E-Commerce Update - 0
Amazon Prime Day, starting on July 15th at 12:00 AM on amazon.com.br, promises to revolutionize online retail with projections equivalent to two Black...

7 reasons why your business positioning is wrong

E-Commerce Update - 0
Every brand conveys an emotion, even unconsciously: coldness, indifference, agility, warmth, credibility. People feel something when they buy from you, and that's why...

Nu Shopping offers 8% cashback during Amazon Prime Day

E-Commerce Update - 0
Nubank and Amazon Brazil bring a series of benefits during Amazon Prime Day, which will offer discounts of up to 60% on products...

Father's Day: 6 out of 10 will shop in physical stores

E-Commerce Update - 0
Exclusive survey by N bids, an adtech specializing in data and omnichannel geolocated media, reveals that 95 million adult Brazilians (18+) intend to...
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