Annual files: 2025

Tax and accounting obligations of companies

Maintaining the tax regularization of a company is essential to avoid problems during audits. Tax and accounting obligations vary according to the tax regime...

Brazilian companies are looking for ways to cut expenses through technology

Famous in the corporate world, the term "Saving as a Service" (SaaS) is a service model that uses technology to help companies reduce...

Post-sales strategies can increase customer retention by 42%

What happens after the sale can be even more important than the moment of purchase. A well-structured after-sales service is not just...

API management and system and data integration brings a 50% reduction in project development time

The API (Application Programming Interface) market is experiencing a period of rapid expansion. These tools are essential for integrating systems, acting as...

Digital interactions: How to create empathy using AI

Artificial intelligence has brought great leaps in customer service. Automation streamlines processes, but also brings the challenge of how to maintain the...

Five trends that are shaping pet food in 2025

The pet food industry reaches 2025 undergoing a profound restructuring process, driven by geopolitical crises, climate change, and transformations in...

Reputation-Led Growth and the monetization of reputation by B2B startups

In recent years, the way B2B startups grow has changed drastically. The increase in customer acquisition cost (CAC), market saturation...

Emotional marketing: how can this connection increase companies' sales?

How many times have you been moved by a marketing campaign? People connect with people, something that is increasingly present in...

PCI compliance rules and e-commerce need a higher level of security

Digital security has just gained new rules, and companies that process card data need to adapt. With the arrival of the version...

Algorithmic biases are a challenge for companies in incorporating AI

Artificial Intelligence (AI) is often seen as a revolutionary technology, capable of providing efficiency, accuracy, and opening new strategic opportunities. However, in the meantime...
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