Annual files: 2025

Free shipping carries weight in the purchasing decision and highlights the value of the consumer experience

According to a survey by Opinion Box, in partnership with Octadesk, free shipping is one of the main factors in the purchasing decision, influencing about...

Social Commerce: how social networks have become the new digital malls?

Social networks, which have more than 144 million active users in Brazil (66.3% of the population, according to We Are Social), ceased to be...

Tool identifies weaknesses of e-commerce sites and suggests improvements

If you have an online store, you must have wondered: is my e-commerce on the right track? What can I improve...

Gamification in companies: discover 4 myths and truths

According to data from ABEMF (Brazilian Association of Loyalty Market Companies), the sector recorded a revenue of R$ 5.2 billion in...

80% of online sales in Brazil go through marketplaces – and automation determines who profits the most.

In the Brazilian e-commerce landscape, where 80% of online sales are concentrated in marketplaces. The difference between scaling operations or succumbing to bottlenecks is...

AI in retail: technology is expected to influence more than 60% of digital sales by 2025

A study released by the National Retail Federation (NRF) predicts that by 2025, over 60% of digital sales will be influenced by artificial intelligence agents...

The biggest bottleneck in your company could be you

An entrepreneur who does not delegate, does not multiply. Whoever makes all the decisions in the company ends up becoming the company's own growth limit. According to the Group...

You need to have an 'Elon Musk' in your management

Elon Musk and Donald Trump have a tumultuous relationship, sometimes understanding each other on certain issues, sometimes clashing over others, in a fight of...

Domino's offers double Amstel for a limited time

Domino's will further enhance the experience for pizza and beer fans: from April 21 to 27, those who order...

WhatsApp in Brazil: app usage in commerce increases by 30.47%

WhatsApp recorded a 30.47% growth in Brazil when used for messaging between customers and businesses. The die is part of the Messaging report...
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