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Annual archives: 2025

More than half of influencers earn less than minimum wage, research shows.

E-Commerce Update - 0
The global influencer marketing market is booming — valued at around US$250 billion in 2023 — but this scenario...

With Paola Carosella, 99Food launches a campaign that values ​​freedom of choice in delivery.

E-Commerce Update - 0
99Food announces a major partnership and presents Paola Carosella as its new ambassador. The chef, who has built her own career throughout...

Online retail: the role of data, automation, personalization, and integrated channels for e-commerce success.

Mariana Mantovani - 0
The online shopping segment is one of the most efficient in recent years. To give you an idea, in 2024 Brazilian e-commerce generated...

The silver economy will double in 20 years.

E-Commerce Update - 0
With partnerships already established and being approached by funds and solid companies in the sector, Söderhem was born from a dream and a...

Affiliate marketing: the key to scaling businesses in the new digital economy.

Hugo Alvarenga - 0
Previously restricted to large players in the digital market, affiliate marketing has been gaining ground among companies of all sizes. The model, once...

Father's Day in e-commerce: how to boost sales in 2025

E-Commerce Update - 0
Father's Day is already prompting retailers to find strategies to boost revenue and build customer loyalty. Various sectors are accelerating sales...

The era of digital fatigue: how to boost sales in the face of information overload?

Renata Reis - 0
Consumers are exhausted by impersonal, generic, and fragmented communication. We live in an age of digital fatigue, where we are overwhelmed with notifications and stimuli...

How can we improve the customer experience on WhatsApp?

Allanis Grum - 0
Is your company truly leveraging the full potential of market communication channels to strengthen its relationship with its customers?.

With 100 days to go until the event, Fabio Porchat is a confirmed speaker at RD Summit 2025.

E-Commerce Update - 0
In the countdown to RD Summit 2025, RD Station, a business unit of TOTVS, announces Fabio Porchat's participation in the event...

A survey by Rock Encantech points to trends in the consumption of dermocosmetics by age group in 2025.

E-Commerce Update - 0
Rock Encantech, a leading provider of customer engagement solutions in Latin America, released a survey focused on consumer behavior regarding dermocosmetics in the retail channel...
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