Start2025

Annual archives: 2025

Blockchain: the next digital revolution is already underway.

E-Commerce Update - 0
Blockchain became known primarily for being the foundation of Bitcoin and other cryptocurrencies, but it is transcending the boundaries of the financial market...

Six marketing strategies to attract customers in 2025

E-Commerce Update - 0
In an increasingly competitive and connected market, attracting customers goes beyond promoting products or services. According to a global study by the Boston Consulting Firm...

Outdated contacts: how do they affect ROI?

Silvio Filho - 0
High investments directed towards sophisticated strategies, persuasive copy, and creative campaigns don't always translate into the expected results. This frustration, quite common in the market,...

Loja Integrada launches sales agent with Alfredo Soares and expands AI strategy for retailers.

E-Commerce Update - 0
Loja Integrada, an intelligent e-commerce platform, announced this Tuesday, the 29th, the official launch of the Bora Varejo AI Agent, created in partnership with Alfredo...

Ads Share is strategic for promotional performance in retail.

Minoru Wakabayashi - 0
Did you know that a pencil can write a straight line up to 56 km long? That sharks go into a coma if they are upside down...?.

Magalu launches "Prize Purchase" promotion and distributes free experiences to customers.

E-Commerce Update - 0
Magalu has just launched the "Compra Premiada" (Prize Purchase) promotion, a campaign developed in partnership with TLC Worldwide Latam, a global agency specializing in rewards...

Online retail receives 84% ​​of its traffic via mobile, but conversion rates are still higher on desktop.

E-Commerce Update - 0
In Brazil, 84% of e-commerce traffic already originates from mobile devices, according to data from Kobe Apps, a platform for creating and managing applications...

Generation Z redefines consumption and leaves traditional brands behind.

E-Commerce Update - 0
Generation Z, comprised of individuals born between 1996 and 2010, represents a milestone in the evolution of consumption, being the first to grow up entirely...

Equity on boards: new law guarantees at least 30% women, including Black women and women with disabilities.

E-Commerce Update - 0
In recent days, Law No. 15.177/2025 was enacted, establishing the mandatory reservation of at least 30% of positions for women on boards...

Father's Day is expected to boost online sales and create opportunities for digital entrepreneurs.

E-Commerce Update - 0
With Father's Day approaching on August 10th, digital retail is preparing for one of the most promising dates...
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