Start2025

Annual files: 2025

"How to be human among algorithms" has just been released for Kindle

E-Commerce Update - 0
With a background that combines journalism, music, immigration, and motherhood, journalist Carol Tavares has just released the e-book "How to Be Human Among Algorithms." A...

Winnin launches cultural intelligence, aimed at Retail and Beauty, applied for brands that want to get ahead

E-Commerce Update - 0
Culture moves quickly, and those who want to lead need to keep up. Thinking about this, Winnin, a platform that uses proprietary AI to map cultural trends...

Million-dollar sales expectations drive retail in the final stretch for Mother's Day

E-Commerce Update - 0
A few days before Mother's Day, celebrated on May 11th, the Brazilian retail sector shows confidence in the results: according to a survey conducted by Rcell...

Emotional marketing: how can this connection increase companies' sales?

Márcia Assis - 0
How many times have you been moved by a marketing campaign? People connect with people, something that is increasingly present in...

Architecting solutions: how technology redefines logistics and drives e-commerce in Brazil

Thiago Nicolussi - 0
Digital transformation in the logistics sector is becoming one of the main factors for the growth and efficiency of e-commerce and...

Brand x Consumer: who sets the rules now?

Renan Cardarello - 0
In recent years, there has been a growing increase in consumers' purchasing decision power for various types of products, becoming more selective...

AI Race: Deepseek and Gemini Gain Strength and Challenge ChatGPT's Leadership, Reports Do Follow

E-Commerce Update - 0
The artificial intelligence (AI) market is experiencing a new phase of transformation, with the emergence of increasingly robust competitors to ChatGPT, from...

Apps connect brands and consumers and stand out as digital marketing tools

Guilherme Martins - 0
In recent years, the growth of mobile commerce and the consolidation of smartphones as the main means of internet access have profoundly transformed the way...

Renewal of the truck fleet in Brazil: challenges and impacts for the sector

E-Commerce Update - 0
The truck fleet in Brazil is aging and faces significant challenges for renewal. In 2023, the average age of trucks in the country was...

Mother's Day drives growth in natural beauty e-commerce

E-Commerce Update - 0
Mother's Day, one of the most important dates on the Brazilian retail calendar, is expected to boost Avozon's sales, a pioneering brand in natural dermocosmetics...
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