Annual files: 2025

New Brazilian AI promises to cut 15% of energy costs in retail

Sometimes, energy waste happens without anyone noticing. A cold storage door left ajar, an air conditioner that continues to run...

3 tips to boost app downloads and cut acquisition costs

In a scenario dominated by thousands of new apps launched daily, differentiation may lie in the details. According to Leandro Scalise, CEO of RankMyApp, a leading platform...

How AI is redefining the B2B buying journey

Artificial intelligence is not just a trend in the B2B universe; it is a reality that is revolutionizing the entire purchasing journey between companies....

Outside Faria Lima, Networking Clubs expand to Latin America

With 99% of Brazilian companies classified as small and medium-sized, and 78% of their leaders citing networking as the main source of new business, a movement...

ADSPLAY announces acquisition of Pixel Roads

ADSPLAY, a media hub that offers solutions from the top to the bottom of the funnel, announces the acquisition of the startup Pixel Roads (which becomes...

Do you know what split payment is and when it will apply to your company?

The "split payment" instrument scheduled for 2027, to combat tax evasion and ensure more efficient revenue collection, is one of the pillars of the reform...

Expansion of Retail Media and Trade Marketing drives hiring in Brazil

The Trade Marketing and Retail Media market is experiencing a period of expansion and professionalization in Brazil. eMarketer data indicates that investments...

Feed to purchase: the growth of Social Commerce in online fashion sales in 2025

The path from viewing a post on Instagram to completing a purchase has never been shorter. In 2025, according to data from the Association...

5 reasons that lead entrepreneurs to lose money in e-commerce

Even with the advancement of e-commerce platforms and the increase in the number of connected consumers, many Brazilian entrepreneurs continue to face difficulties in obtaining...

The new CEO in 2025: Algorithms, digital culture, and the weight of personal reinvention

It is no longer enough to lead with strategic vision and fluency in numbers. The CEO (Chief Executive Officer) of the present and, above all, of the future needs to transition...
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