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Annual files: 2025

Integration of units becomes a central ESG focus and leads LWSA to accelerate carbon-neutral goals to 2030

E-Commerce Uptate - 0
The integration of business units acquired in recent years has become a key element in LWSA's ESG strategy. With the consolidation of a single structure...

Five tips for choosing the best payment methods and boosting sales

E-Commerce Uptate - 0
As businesses undergo accelerated digitalization and payment options in the market expand, selecting the most suitable methods has become a decision...

AI challenges marketing leaders and reshapes CX trends but amplifies the human essence, believes NAVA's CMO

E-Commerce Uptate - 0
Artificial Intelligence (AI) is no longer a trend; it is the new operational standard in Customer Experience (CX). In a scenario where...

The CRM Revolution with AI Beyond Automation

Adilson Batista - 0
The CRM as we know it is outdated. Artificial intelligence is not only automating processes but completely redefining how companies interact with their...

Growth Hacking: Is Your Company Ready to Move Beyond the Buzz?

Renato Avelar - 0
Over the past decade, the pursuit of rapid and efficient growth has become an obsession in the market, especially in a scenario where scarce resources are...

Riadis Dornelles assumes the role of CEO Latam at PremiumAds

E-Commerce Uptate - 0
With over two decades of experience in the media and advertising market, Riadis Dornelles has assumed the role of Latam CEO at PremiumAds, a company...

Amazon invests in logistics optimization for partner sellers, expanding its network of shipping points across Brazil 

E-Commerce Uptate - 0
Amazon Brazil announces the integration of the 'Shipping Points' network, an option within the Delivery by Amazon (DBA) program, which allows...

IAB Brasil launches a digital advertising guide for online betting

E-Commerce Uptate - 0
The advancement of online betting regulation — also known as *bets* — has introduced new legal and ethical requirements for the promotion of this service. Attentive to...

How to Recover E-commerce Sales? Study Shows 80% of Consumers Abandon Shopping Carts

E-Commerce Uptate - 0
In Brazilian e-commerce, losing a sale at the last click remains one of the biggest challenges for digital entrepreneurs. An unprecedented study by Opinion Box...

Even with e-commerce slowdown, Brazilian retail grows 2.4%

E-Commerce Uptate - 0
Brazilian retail grew 2.4% in July 2025, according to the Stone Retail Index (IVS), released by Forbes Brasil. While physical stores...
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