Start2025

Annual files: 2025

Artificial intelligence drives revolution in e-commerce and redefines the relationship with consumers

E-Commerce Update - 0
Artificial intelligence (AI) is profoundly transforming e-commerce. According to data from Adobe Analytics, the traffic to retail websites generated...

Winnin launches applied cultural intelligence for brands that want to get ahead

E-Commerce Update - 0
Culture moves quickly, and those who want to lead need to keep up. Thinking about this, Winnin, a platform that uses proprietary AI to map cultural trends...

Generation Z has grown up, but its marketing still sees her as a teenager.

Pedro Campos - 0
Determining a 'starting point' regarding any behavioral change associated with the internet and new forms of communication is a task...

Mother's Day is expected to generate over R$14 billion in retail, focusing on experience, personalization, and technology.

E-Commerce Update - 0
With increasingly sophisticated strategies and optimistic projections, Brazilian retail is preparing for one of the most important dates of the year: the Day...

How AI agents are transforming financial services startups in Latin America

Renata Martins - 0
The success story of fintechs in Latin America is entering a new phase. After five years of explosive growth, the ecosystem expanded...

Tomorrow: SHEIN's live presents Mother's Day collection starring Giovanna Ewbank and Títi

E-Commerce Update - 0
SHEIN will hold a special live on April 29th at 8 PM to showcase its new Mother's Day collection in partnership...

Serasa assesses the sentiment of Brazilian workers on the eve of May 1

E-Commerce Update - 0
Celebrated 139 years ago, May 1st finds Brazilian workers immersed in conflicting professional feelings in 2025, as recorded by a special survey of...

Retail Media: 4 strategies to monetize your marketplace

E-Commerce Update - 0
In an increasingly competitive landscape, marketplaces have been seeking new ways to monetize beyond traditional commissions. One of the most promising strategies...

Subscription market: why isn't e-commerce yet fully leveraging its potential?

E-Commerce Update - 0
The subscription market in Brazil has been consolidating as one of the most effective strategies to ensure financial predictability, customer loyalty, and growth...

New Xiaomi report reaffirms its commitment to sustainability and innovation

E-Commerce Update - 0
Xiaomi Corporation ("Xiaomi" or the "Group") today released its seventh Environmental, Social, and Governance (ESG) Annual Report for 2024, which again demonstrates...
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