Monthly Files: January, 2025

ESG Guidelines for E-commerce Companies

In recent years, concern with environmental, social, and governance (ESG) issues has become increasingly central to business strategy...

Chatbot is a trend for 2025

According to Gartner data, up to 89% of companies expected to stand out mainly in customer experience. In 2025, this statistic is expected to...

ESG as a tool of economic protectionism

ESG criteria (environment, social, and governance) have gained global prominence as a set of guidelines for sustainable and socially responsible corporate practices....

She started working with her grandfather at age 14. At 22, he became the CEO of the company

When Larissa Isensee started working at her grandfather's textile factory, which bears his surname, at age 14, she could hardly imagine...

CleverTap Study Predicts Key Trends for Customer Engagement in 2025

CleverTap, a digital marketing platform specializing in user retention and engagement, has just published a report on the top five trends that...

Unicamp-based startup offers 13 free courses with certificate

A FM2S, an education startup located in the Scientific and Technological Park of the State University of Campinas (Unicamp), currently offers 13 completely online and free courses. The...

Are you really getting everything you sell?

When it comes to financial management, many entrepreneurs immediately focus on expense control. And, although this is essential, is it enough to just manage the...

Meta fact-checking change raises concerns for new format

Mark Zuckerberg, CEO of Meta, announced the end of fact-checking in the United States. The executive also announced that the program will be replaced...

Federal Revenue Service monitors Pix, digital currencies and donations since January 1st

Starting in 2025, a new regulation established by the Federal Revenue Service will impact the way financial transfers made via Pix, among others...

Tax reform: 5 points of attention for e-commerce

Tax Reform is on the agenda in Brazil, bringing significant changes that will affect various sectors, including e-commerce. The companies in this market should...
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