Monthly Files: January, 2025

Unprecedented study by Conta Simples and Visa shows that MSMEs spend more than 20 hours per week managing expenses

Micro, small, and medium-sized enterprises (MSMEs) spend 21.47 hours per week on expense management — equivalent to more than 2 days of work and...

Without PIX monitoring, informality can still generate higher taxes for the self-employed

Before being revoked by the Ministry of Finance, the new rules related to PIX monitoring raised a series of questions among the Brazilian population,...

4 essential trends to build the retail industry of tomorrow

According to information released by the Stone Retail Index (IVS), Brazilian retail sales decreased by 3.5% in December 2024. For...

Technology, well-being and eco-friendly products: trends and strategies for the electronics market in 2025

The electronics market is undergoing rapid transformation, driven by technological advances and changes in consumer behavior. According to a survey conducted...

Local influencers drive small business growth

Entrepreneurs of all sizes and professionals in the field should pay attention to marketing trends for 2025. After all, there is a projection of significant changes...

Payface at NRF 2025: AI, Organizational Transformation and Integrated Journeys Drive the Future of Retail

The NRF 2025 solidified its role as the world's largest retail event, bringing together over 40,000 participants and 1,000 exhibitors in New...

The challenge for brands amid the trivialization of purpose

The rise and proliferation of the concept of purpose in the corporate métier have been meteoric. What was once a search process for a unique identity and...

Influencers becoming brand partners and AI as protagonists are among the marketing trends for 2025

Entrepreneurs of all sizes and professionals in the field should pay attention to marketing trends for 2025. After all, there is a projection of significant changes...

Brazil gained a new company every 5 seconds in October, reveals Serasa Experian

In October 2024, 394,710 new CNPJs were registered in the country, which averages to a new company every 5 seconds,...

How to recruit outside of major centers?

Many believe that great professional opportunities are concentrated in large metropolises. However, this is not 100% true. Excellent job opportunities and careers can be...
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