Monthly Files: January, 2025

My two biggest nightmares as an entrepreneur

Being an entrepreneur in Brazil is never easy, but no one ever said it would be so difficult. With each passing day, new difficulties arise and...

Integration or extinction: the new rules of technology for marketing

There are only three things certain in life: death, taxes, and that marketing professionals will change their technology tools, the...

Eitri promises to transform the e-commerce market with innovative technologies

Eitri, a SaaS (Software as a Service) company founded in 2024, aims to simplify app creation. Focusing on economy and...

Automatic Pix will bring efficiency and low cost to recurring payments

Business owners and financial managers no longer need to be tied to expensive payment methods to manage recurring charges. The new Pix modalities...

PagBank simplifies and streamlines INSS payroll loans with the launch of a new digital journey in the bank's app

PagBank has developed a new way for INSS retirees and pensioners to take out payroll loans through the PagBank app. The functionality unifies different operations such as margin...

How to protect brand credibility and digital reputation in the face of Meta's controversies and new policies?

The decision announced by Meta to end its fact-checking program in the United States is not just an internal matter for Big Tech...

Embedded finance and the fintechization of retail: keeping an eye on trends, the sector embarks on financial services and leaves banks behind

The fintech ecosystem is thriving in Brazil. According to the study "Fintech in Latin America and the Caribbean – a consolidated ecosystem...

Vidmob brings key trends and insights for brands to engage on LinkedIn

LinkedIn, the world's largest professional network, continues to evolve the way Brazilians present their careers and connect to opportunities. With...

Planning and networking should be on the radar of entrepreneurs who want to expand their activities in 2025

Small and medium-sized enterprises face the constant challenge of growing and standing out amidst rapid transformations and high market competitiveness....

Six tips to avoid scams when selling online

Brazilian e-commerce is expected to generate more than 234.9 million reais in 2025, according to ABComm, which represents an increase of...
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