Start2024

Annual files: 2024

7 innovation trends for 2025 that promise to transform the future

E-Commerce Update - 0
The global technological landscape continues to evolve at a rapid pace, bringing extraordinary opportunities and complex challenges for 2025. So they are not left behind

72% of marketing leaders plan to use AI to create more targeted ads, reveals study

E-Commerce Update - 0
High-quality advertising creatives drive return on advertising spend (ROAS). However, the conventional methods to predict and measure

What should I consider when making a plan for 2025

Peter Signorelli - 0
We are in December, what officially represents the end of the year, there is no doubt about that. And even if you managed to save 2024 or

E-commerce attracts baby boomers for Christmas shopping

E-Commerce Update - 0
E-commerce has become one of the main allies of the consumer for the purchase of Christmas gifts and the Baby Boomers, generation born between

AI and Cybersecurity: A still complex relationship

E-Commerce Update - 0
Artificial Intelligence (AI) has revolutionized how we interact with the digital world, but also brought new challenges to cybersecurity. This technology, able to learn and

E-Book “Live Commerce: The Next E-commerce Revolution”

E-Commerce Update - 0
We live in an era where digital transformation constantly redefines the way we interact, we work and consume. In the heart of this revolution, a new one emerged

Unicorn startup Factorial reaches breakeven and plans broad expansion in Brazil after global success

E-Commerce Update - 0
A Factorial, unicorn startup developer of software for management and centralization of HR and payroll processes, reached breakeven– break-even point

Business Minefield: 5 Pitfalls Startups Should Avoid When Seeking New Investors

E-Commerce Update - 0
In this competitive scenario, attracting investments is an essential step for business success. In April 2024, Brazil stood out significantly, representing 48,6%

Discover the automations that can enhance the use of WhatsApp for sales

E-Commerce Update - 0
A study revealed that 95% of Brazilian companies use WhatsApp, solidifying it as the most popular chat app in the country. This statistic reflects efficiency

Artificial Intelligence and Creative Commerce: more innovation in campaigns

Felipe Macedo - 0
Artificial Intelligence (AI) has revolutionized various sectors and marketing is no exception. In the context of Creative Commerce, AI presents itself
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