Start2024

Annual Archives: 2024

7 innovation trends for 2025 that promise to transform the future.

E-Commerce Update - 0
The global technology landscape continues to evolve at an accelerated pace, bringing extraordinary opportunities and complex challenges for 2025. To avoid being left behind...

A study reveals that 72% of marketing leaders plan to use AI to create more targeted ads.

E-Commerce Update - 0
High-quality advertising creatives drive return on ad spend (ROAS). However, conventional methods for predicting and measuring...

What should I consider when planning for 2025?

Pedro Signorelli - 0
It's December, which officially marks the end of the year, no doubt about it. And even if you managed to save 2024 or...

E-commerce attracts baby boomers for Christmas shopping.

E-Commerce Update - 0
E-commerce has become one of the consumer's main allies for purchasing Christmas gifts, and Baby Boomers, the generation born between...

AI and Cybersecurity: A still complex relationship.

E-Commerce Update - 0
Artificial Intelligence (AI) has revolutionized how we interact with the digital world, but it has also brought new challenges to cybersecurity. This technology, capable of learning and...

E-book “Live Commerce: The Next E-commerce Revolution”

E-Commerce Update - 0
We live in an era where digital transformation is constantly redefining how we interact, work, and consume. At the heart of this revolution, a new...

Unicorn startup Factorial reaches breakeven and plans extensive expansion in Brazil after global success.

E-Commerce Update - 0
Factorial, a unicorn startup that develops software for managing and centralizing HR and payroll processes, has reached breakeven – the point at which a company achieves equilibrium...

The minefield of business: 5 pitfalls startups should avoid when seeking new investors.

E-Commerce Update - 0
In this competitive landscape, attracting investment is an essential step for business success. In April 2024, Brazil stood out significantly, representing 48.6%...

Discover the automations that can enhance the use of WhatsApp for sales.

E-Commerce Update - 0
A study revealed that 95% of Brazilian companies use WhatsApp, solidifying its position as the most popular chat app in the country. This statistic reflects its efficiency...

Artificial Intelligence and Creative Commerce: More Innovation in Campaigns

Felipe Macedo - 0
Artificial Intelligence (AI) has revolutionized various sectors, and marketing is no exception. In the context of Creative Commerce, AI presents itself...
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