Start2024

Annual files: 2024

“Interest-bearing” purchases have 17% less adherence

E-Commerce Update - 0
Even just a few days before Black Friday, businesses of all sectors and sizes can still make important adjustments to their sales strategies....

73% of Brazilian female entrepreneurs have children and 37% are single mothers, reveals IRME 2024 Survey

E-Commerce Update - 0
The research "Women Entrepreneurs and Their Businesses 2024," conducted by the RME Institute with support from the Women Entrepreneurs Network, presents the profile of women entrepreneurs in Brazil. With...

Nike is losing the race

Ricardo Poli - 0
Nike reported a 10% decline in quarterly sales and withdrew its annual forecast on Tuesday. I rescued this phrase from a article of...

Attention Economy and e-commerce: the role of neuroscience in customer experience

Regina Monk - 0
Currently, many companies, especially in retail, use Artificial Intelligence (AI) and other technologies to address specific challenges within their organizations. Some are...

Study reveals that 70% of HRs in Brazil still do not use AI in their operations

E-Commerce Update - 0
A recent study conducted by the Think Work platform in partnership with benefits management company Flash revealed that 70% of Human Resources departments...

Referral Marketing, the showcase of new business, underestimated in Brazil

E-Commerce Update - 0
Referral Marketing is one of the most powerful strategies to attract customers! But, ultimately, what is this strategy, and how can it transform...

CRM: cinco maneiras para beneficiar empresas de pequeno porte

E-Commerce Update - 0
With an increasingly competitive market, small businesses seek alternatives to optimize operations and build strong relationships with customers. In this context, the...

Branding: cinco dicas para construir uma marca de sucesso

E-Commerce Update - 0
Building a successful brand goes far beyond creating an attractive visual. Branding is an ongoing process of building identity, which...

Brazilians spend 9 hours a day on social media, says survey

E-Commerce Update - 0
Brazil stands out worldwide for the amount of time its citizens spend online — an average of 9 hours and 13 minutes per day, according to the "Report...

Magalu will sponsor broadcasts of the Brazilian Championship in 2025 on RECORD

E-Commerce Update - 0
Magalu has just secured the sponsorship for the broadcasts of the Brazilian Championship games on RECORD. The matches take place throughout 2025 and...
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