Start2024

Annual files: 2024

What is Online Marketplace?

E-Commerce Update - 0
An online marketplace is a digital platform that connects buyers and sellers, allowing them to conduct commercial transactions over the internet. These platforms function as...

What is e-commerce?

E-Commerce Update - 0
E-commerce, also known as electronic commerce, is the practice of conducting commercial transactions via the internet. This includes buying and selling...

Research reveals high adoption of technologies in Brazilian retail and growth of e-commerce apps

E-Commerce Update - 0
A survey conducted by Instituto Locomotiva and PwC revealed that 88% of Brazilians have already used some technology or trend applied to retail. The study...

Essential points for having a competitive e-commerce

Clovis Souza - 0
E-commerce continues to grow. Numbers from the Brazilian Association of Electronic Commerce (ABComm) indicate a revenue of R$ 73.5 billion in the first half of...

Expanding beyond e-commerce: how to differentiate strategies for retailers?

Clovis Souza - 0
With a lot of determination and planning, it is possible to increase profit even in times of crisis. Despite the political and economic scenario in Brazil, combined...

Tramontina launches B2B e-commerce to expand reach and facilitate corporate purchases

E-Commerce Update - 0
Tramontina, the renowned Brazilian company of utensils and tools, announced the launch of its exclusive e-commerce platform for B2B (business-to-business) sales and for...

Anatel releases list of e-commerce sites with illegal cell phone ads; Amazon and Mercado Livre lead ranking

E-Commerce Update - 0
The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of an inspection carried out on e-commerce websites, focusing on...

Magazine Luiza and AliExpress announce unprecedented partnership in e-commerce

E-Commerce Update - 0
Magazine Luiza and AliExpress signed a historic agreement that will enable cross-selling of products on their respective e-commerce platforms....

Deliveries and prices: how to build customer loyalty in e-commerce?

Clovis Souza - 0
Philip Kotler, in his book "Marketing Management," states that acquiring a new customer costs five to seven times more than retaining the...

Marketplaces in Brazil register 1.12 billion hits in May, according to report

E-Commerce Update - 0
The month of May recorded the second highest number of accesses on marketplaces in Brazil this year, according to the Sector Report of...
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