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Annual Archives: 2024

What is an online marketplace?

E-Commerce Update - 0
An online marketplace is a digital platform that connects buyers and sellers, allowing them to conduct commercial transactions over the internet. These platforms function as...

What is e-commerce?

E-Commerce Update - 0
E-commerce, also known as electronic commerce, is the practice of conducting commercial transactions via the internet. This includes buying and selling...

Research reveals high adoption of technology in Brazilian retail and growth of e-commerce apps.

E-Commerce Update - 0
A survey conducted by the Locomotiva Institute and PwC revealed that 88% of Brazilians have already used some technology or trend applied to retail. The study...

Key points for having a competitive e-commerce business.

Clovis Souza - 0
E-commerce continues to grow. Figures from the Brazilian Association of Electronic Commerce (ABComm) indicate revenues of R$ 73.5 billion in the first half of...

Expanding beyond e-commerce: how to differentiate strategies for retailers?

Clovis Souza - 0
With determination and planning, it's possible to increase profits even during times of crisis. Despite the political and economic climate in Brazil, coupled with...

Tramontina launches B2B e-commerce platform to expand reach and facilitate business purchases.

E-Commerce Update - 0
Tramontina, a renowned Brazilian company specializing in kitchen utensils and tools, announced the launch of its exclusive e-commerce platform for B2B (business-to-business) sales and for...

Anatel releases list of e-commerce sites advertising illegal cell phones; Amazon and Mercado Livre lead the ranking.

E-Commerce Update - 0
The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of an inspection carried out on e-commerce websites, focusing on...

Magazine Luiza and AliExpress announce unprecedented partnership in e-commerce.

E-Commerce Update - 0
Magazine Luiza and AliExpress have signed a historic agreement that will allow cross-selling of products on their respective e-commerce platforms.

Deliveries and prices: how to build customer loyalty in e-commerce?

Clovis Souza - 0
Philip Kotler, in his book "Marketing Management," states that acquiring a new customer costs five to seven times more than retaining existing ones...

Marketplaces in Brazil registered 1.12 billion visits in May, according to a report.

E-Commerce Update - 0
The month of May registered the second highest number of accesses to marketplaces in Brazil this year, according to the Sectors Report...
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